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Andzelika Birgithri · Tasya Syafira · Natalia Louise
The global market has experienced a significant transformation along with the development of digital business technology, especially Micro, Small and Medium Enterprises (MSMEs) which are faced with new challenges in utilizing the digital era to increase product growth. This research aims to investigate effective market...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
This study aims to analyze the transformation of marketing elements in the digital era and how sharia values can be integrated to support business sustainability. Using a literature study method, this study found that digitalization has changed the structure of the marketing mix (7P), creating new challenges and opport...
This chapter explores how Asia and Europe utilize digital marketing to promote mental wellness tourism by blending cultural healing traditions, emotional storytelling, and therapeutic experience design. Through a comparative analysis of India, China, South Korea, Japan, and leading European destinations, it identifies...
This theoretical paper investigates the relationship between digital marketing activities and sales conversion in Business-to-Business (B2B) e-commerce using the Technology Acceptance Model (TAM). It integrates insights from 20 relevant studies published between 2020 and 2025 to develop a comprehensive conceptual under...
Creating brand awareness and communicating benefits or values to the end customers is the first and most important objective of every business. Development of technologies has made the task of every business easy, and more challenging due to increasing competition. Digital marketing enables interaction between consumer...
economics and businesssocial scienceshistory and archaeologyhumanities and the arts
A era digital trouxe várias inovações para todos os setores do mercado e isso não foi diferente no mercado imobiliário, muitas mudanças ocorreram na forma de trabalhar e uma delas foi o modo como é feito o marketing, de forma digital. As ferramentas que hoje está disponível para realizar o marketing prometem revolucion...
This paper explores effective digital marketing strategies tailored for Small and Medium-sized Enterprises (SMEs) operating within the rapidly evolving economic landscape of Uzbekistan. It analyzes the challenges SMEs face, such as limited budgets and expertise, and examines how leveraging platforms like social media m...
This thesis embarked to seek an answer to: what are the best and worst approaches for small and medium companies to bring success in 2022 using digital marketing tools? The answers were sought by doing research using qualitative research methods. The research’s goal was to answer to the following question: “Which digit...
Internetsocial mediaeconomics and businesssocial sciences
With the comprehensive and rapid development of digital media today, more legacy companies are using digital marketing to expand their brand's audience and sales to achieve effective publicity. This paper studies Lululemon as an example to analyze how brands form a digital ecosystem by collaborating with different digi...
This thesis explores an innovative B2B2C model proposition for ActivoBank, describing an integration of banking with real estate to create Early Home Ownership opportunities for young buyers. The study includes an exploration of marketing challenges and related aspects, including an analysis of the marketing funnel, ex...
Domínio/Área Científica::Ciências Sociais::Economia e GestãoDigital marketingeconomics and businesssocial sciences
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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