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Olga Makushok · Yuriy Tsymbalyuk · Vasyl Andrusiak
The article analyzes key factors of introduction and realization of digital marketing technologies into economic activity of business entities. The relevance of research is determined by the fact that in the modern world digital technologies are one of the decisive factors of successful promotion in practically any sph...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Digital Marketing is product marketing through digital media, while conventional marketing uses traditional media such as print, television and radio. The majority of MSMEs in Cikandang Village choose to use these two promotional systems, especially for culinary products because they are considered more effective. This...
Renil Septiano · Laynita Sari · null Marwan · null Yulasmi · y 1 más
This study was conducted to analyze the influence of digital marketing on purchase decisions, both directly and indirectly with the mediation variables of Relationship Marketing on prospective car buyers in South Sumatra. The Structural Equation Modeling (SEM) process is carried out using SmartPLS. The results empirica...
The 21st century is an era of high-speed wireless information dissemination, and new media dominated by network media and mobile phone media have shown a spurt in development. Social media is creating new ways of communication between fans, athletes, teams, and sponsors. Mobile technology is also changing the way fans...
Digital information technology means to promote the transformation and upgrading of technical product marketing of coal mining enterprises. Based on the background of digital information age, this paper analyzes the current situation and challenges of the coal mine technology product market, expounds the importance and...
Micro and Small Enterprises (MSEs) often face challenges in marketing performance due to a lack of innovation, adaptability, and appropriate strategies to cope with increasingly fierce competition. Limited resources and knowledge hinder many MSEs from effectively utilizing digital technology to reach a broader market....
This study examines the transformative shift from traditional to digital marketing in response to the growing influence of technology and the internet on consumer behavior and business strategies. It delves into various forms of digital marketing, including social media and search engine marketing, highlighting their i...
This chapter discusses how digital marketing and social media marketing are used to promote tourism and hospitality product-offerings. It begins by looking at definitions of digital marketing and then discusses how the internet and social media have transformed tourism and hospitality marketing practice. Next, the main...
economics and businesssocial sciences3. Good health
The use of digital marketing is an efficient means to open new marketing channels for MSME products. The purpose of this study is to fill the gap in previous research by analyzing the impact of digital marketing on the income of micro, small and medium enterprises (MSMEs) in Sumbawa Regency. This type of research is a...
This community service report aims to disseminate information about digital marketing for MSME players. This community service report aims to disseminate information about digital marketing for MSME players. This was carried out by the community service team in Pucanggading Village, Bandar District, Batang Regency, Cen...
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