Buscador de Tesis y publicaciones académicas

Pengaruh Sosial Media Marketing, Brand Position, Brand Equity pada Digital Marketing: Studi Empiris pada Sektor UMKM Makanan di Kecamatan Pakem

Nurafida Ika Pratiwi · Azfa Mutiara Ahmad Pabulo

This study aims to analyze the influence of social media marketing, brand position, and brand equity on the effectiveness of digital marketing in the Micro, Small, and Medium Enterprises (MSMEs) food sector in Pakem District. In the ever-evolving digital era, MSMEs face challenges in utilizing technology in their marke...

Data-Driven Marketing and E-Tailing in Retail Management

Viliam Murin

One area that has changed significantly in recent years is marketing. New information technologies are starting to be applied more and more effectively in marketing. They enable companies to obtain a lot of data about their customers, they can obtain relevant data in real time. This digital marketing has also found its...

Analysis of Sharia Digital Marketing Strategies in Increasing Sales Revenue of Tempe Chips Ipul Ngawi

Zidan Fatari

This research aims to analyze the role of sharia digital marketing strategies in increasing the sales turnover of Ipul Ngawi tempeh chips. The implementation of digital marketing in accordance with Sharia principles, such as honesty and transparency, has become the main focus in enhancing the competitiveness of this bu...

The Role of Marketing Automation Platforms and AI Chatbots in Enhancing the Effectiveness of Digital Marketing Strategies in E-commerce: A Socio-Technical Perspective

Feronika Arfianingrum · null Yeni Kartika Dewi Nurjana · null Siti Mujanah · null I Made Suparta

Rapid advances in technology, particularly Artificial Intelligence (AI), have catalyzed a revolution in digital marketing operations within the e-commerce sector. Modern consumer engagement now relies heavily on digital infrastructures that offer personalized experiences and accelerated response times. Consequently, th...

<b>E-Marketing and Customer Retention in Emerging Markets: Evidence from Zambia’s ICT Sector</b>

Tiza Khunga · Muchemwa Sinkala

This study investigates the effect of e-marketing strategies on customer retention, focusing on NECOR Zambia Limited within the Lusaka District. Drawing on customer relationship management (CRM) theory, relationship marketing theory, and the resource-based view (RBV), the study examines how digital marketing practices...

Adoption of Digital Marketing to Improve the Performance of SMEs in Kraftangan Malaysia Cawangan Selangor

null Audita Nuvriasari · null Norlaile Binti Salleh Hudin · null Hasim As’ari · null Noraine Binti Salleh Hudin

Purpose ­ The objective of this international community service activity is to increase insight and ability of SMEs assisted by Kraftangan Malaysia Cawangan Selangor in managing and adopting digital marketing effectively to encourage increased SME business performance. Methods - The method used in this activity include...

Green Marketing in the Digital Age: A Systematic Literature Review

Sewar Alkhatib · Petra Kecskés · Veronika Keller

This research aims to analyze and synthesize the research articles published over the past ten years, from 2012 to 2022, that deal with green marketing and digital marketing. The objective is to track the evolution of research in the field and to understand the trends on which the area has been researched during that p...

The level of digital marketing adoption among women entrepreneurs

R. Amala Mary , Dr. N. Sumithra Devi

This study explores the level of digital marketing adoption among women entrepreneurs, highlighting key factors that influence their engagement with digital tools and platforms. By examining barriers, motivations, and strategies, the research aims to identify trends and best practices that empower women in the digital...

Impacto del Marketing Digital en el Sector Turístico en Canarias: el sector de la restauración. Regulación y Aspectos Jurídicos del Marketing Digital en el Sector Hotelero.

Huber González, Elena

PG in Digital Marketing - Jaro Education

Chandan Tripathi

Explore how a PG in Digital Marketing boosts careers and business growth. Learn key skills, industry trends, and why IIM Visakhapatnam's programme is a top choice.