Buscador de Tesis y publicaciones académicas

Social Media User Behavior Prediction and Personalized Digital Marketing Model Based on Deep Learning

Tong Zhi

A Study on Client’s Perception on Digital Marketing Strategy at a Machine Tool Manufacturing Company

G. Darshan · Karpagavalli Gurusamy

In the small-scale manufacturing industry, making the best use of existing financial and human resources is critical. The focus in MSMEs is on core operational areas such as manufacturing, maintenance, logistics, and so on. Because marketing is often the last thing on people's minds, this study recommends a cost-effect...

Pelatihan dan Pendampingan “Penguatan Nilai – Nilai Pemasaran dan Kewirausahaan pada Siswa Putri SMK Taruna Jaya”

null Vembri Aulia Rahmi · null Ifahda Pratama Hapsari · null Hadi Ismanto · null Beni Dwi Komara

This community service is intended to introduce marketing and entrepreneurship values in the form of mentoring to female students in vocational schools which are expected to foster creativity and create positive attitudes in life. Community service methods include: socialization and lectures. Marketing training teaches...

PENERAPAN DIGITAL MARKETING PADA KEPUTUSAN PEMESANAN KAMAR HOTEL

null Naila Faradila

Industri perhotelan terus berkembang dan ini membuat persaingan lebih ketat, salah satu strategi yang banyak digunakan oleh para pengusaha dalam melakukan perdagangan yaitu melalui digital marketing/pemasaran online Tujuan penelitian kali ini yaitu untuk mengetahui penerapan digital marketing yang mampu mempengaruhi ke...

Innovation Capability as a Mediator of Financial Resources, Digital Marketing Capability, Entrepreneurial Orientation, and Start-Up Growth

null Muhammad Mubushar · null Fahmeed Idrees · null Muhammad Ali Mufti

This study examines how entrepreneurial orientation, digital marketing capability, and financial resource accessibility influence start-up growth, with innovation capability acting as a mediating mechanism. A quantitative research design was used, and data were collected from founders and managers of active start-ups....

The future of digital technologies in marketing: A conceptual framework and an overview

Plangger, Kirk · Grewal, Dhruv · de Ruyter, Ko · Tucker, Catherine

Abstract Digital technologies are key to achieving competitive advantage across marketing and retailing contexts. At the same time, marketing managers are confronted with a variety of challenges surrounding the strategic use of these technologies and the need to re-think their digital strategies. Importantly, managers...

Building marketing performance through digital marketing and database-based networking capability in Indonesian SMEs

Hasyim Hasyim · Janner Simarmata · Nasirwan Nasirwan

This study aims to bridge the theoretical gap in the relationship of business ability to build relationships with marketing performance in the digital economy era, marked by the application of IT in its business activities. The progress of the digital economy is currently increasing in response to the Covid-19 pandemic...

The Impact of Digital Transformation on Luxury Brand Marketing and Consumer Experience

Aanya Dhingra

This research explores the transformative effects of digital innovation on luxury brand marketing and consumer experience. It focuses on how luxury brands like those within the LVMH Group have integrated digital strategies such as e-commerce, social media, and artificial intelligence (AI) to maintain exclusivity and en...

O IMPACTO DA COVID-19 NAS ESTRATÉGIAS DE MARKETING DAS EMPRESAS: estudo multicasos em três empresas

Matheus Henrique da Silva Novaes · Gustavo Barbieri Lima

O objetivo central deste estudo foi investigar se os impactos sofridos pelos negócios, especificamente das empresas ALPHA, BETA e GAMA, devido à pandemia da Covid-19, resultaram em um direcionamento maior para as estratégias de marketing digital, assim como analisar quais foram as principais ferramentas digitais utiliz...

Increase in Production Capacity of Stirred Yogurt Using Konjac Glucomannan Stabilizer at UKM Sehati Purwokerto

Alwani Hamad · Totok Haryanto · Abdul Haris Mulyadi · Yeti Rusmiati Hasanah · y 1 más

UKM Sehati Yogurt Purwokerto produces good-quality yogurt but faces challenges in product stability, shelf life, and market competitiveness. To address these issues, product diversification using a konjac glucomannan stabilizer is proposed to align with consumer trends. However, marketing also presents a significant ob...