Buscador de Tesis y publicaciones académicas

OPTIMIZACIÓN DE ESTRATEGIAS DE PERSONALIZACIÓN DE MARKETING DIGITAL PARA EMPRESAS DEL SECTOR DEL TURISMO Y LOS VIAJES

López Vázquez, Rebeca

LA PERSONALIZACIóN PARA LA OPTIMIZACIóN DE LAS ESTRATEGIAS EN MARKETING DIGITAL EN EL SECTOR DE LOS VIAJES Y EL TURISMO

CREATIVITY IN DIGITAL MARKETING

Olena Boienko · Tetiana Yanchuk · Olha Fedchenko

The purpose of this paper is to explore the significance of creativity in digital marketing and its impact on the success of marketing campaigns. The present article aims to explore the concept of creativity in digital marketing, to evaluate its impact on campaign success, and to identify the key elements that make the...

Navigating the Digital Marketing Landscape: The Role of AI and Emotional Storytelling in Consumer Engagement

Jayakumar Manoharan

This paper explores the intersection of Artificial Intelligence (AI) and digital storytelling in marketing, focusing on how AI-driven techniques can enhance emotional attachment and influence consumer behavior. With the rapid advancement of AI, its integration into marketing strategies has become crucial, particularly...

Online Brand Communities and Loyalty Intentions

Wilson Ozuem · Michelle Willis

Experimental comparison of content types of digital nomads and traditional influencer marketing in tourism

Christou, Evangelos

This study examined "How does the influence of digital nomads compare with traditional influencer marketing in terms of perceived trust, authenticity, and audience impact.

Enhancing Customer Targeting in E-Commerce and Digital Marketing through AI-Driven Personalization Strategies

Suyash Bhardwaj · Nirmesh Sharma · Mausmi Goel · null Vandana · y 2 más

Guest Editorial: A special section on digital marketing

Hatice Kizgin · Anabel Gutierrez Mendoza · Bhavini Desai · Delia Vazquez · y 1 más

Analysis of trends and prospects for the development of digital marketing technologies in the context of global digitalization of business

Autoría no especificada

В условиях когда цифровые технологии становятся частью повседневной жизни человека, бизнес не может игнорировать цифровое пространство как эффективную площадку взаимодействия с действующими и потенциальными потребителями. Цифровой маркетинг позволяет с высокой точностью отслеживать поведение и привычки пользователей и...

Digital Marketing sebagai Solusi Pengembangan Usaha Kripik Gadung di Desa Made Jombang

Rohmat Hidayat · Siti Nur Qomariyah · Abdul Aziz · Achmad Irfan Nurdiansyah · y 5 más

Digital marketing is a strategic approach that utilizes digital media and internet technology to promote products, services, or brands to specific target audiences. Its main objective is to achieve business goals such as increasing brand awareness, generating leads, and boosting sales through various digital platforms....

Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention

Yuk-Ming Tang · Yui-yip Lau · Uen Lam Ho

Interior design industries have evolved to adopt advanced digital and interactive virtual reality (IVR) technologies for promotion. Marketing using a platform with a virtual interior design feature is an approach that enables not only the building up of a positive image for an interior design firm but also allows custo...