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PEMANFAATAN CONTENT DIGITAL MARKETING SEBAGAI UPAYA ANTISIPASI PENURUNAN BISNIS PASCA PANDEMI COVID-19

Asnita Putri Syafrizal · Dety Mulyanti

AbstrakPandemi Covid-19 yang terjadi 2 tahun lalu mengakibatkan penurunan bisnis yang signifikan pada usaha-usaha masyarakat. Sebagai upaya mengatasi penurunan bisnis tersebut, beberapa UMKM mulai merambah pemasaran produk secara digital. Hal ini juga dilakukan oleh UMKM Kripik Balado Henny yang melakukan pemasaran pro...

ANALYSIS OF DIGITAL MARKETING STRATEGY IMPLEMENTATION USING THE SOSTAC MODEL APPROACH AT MAKASSAR STATE UNIVERSITY

Burhanuddin Burhanuddin · Nurul Fadilah Aswar · Muh. Al Fatah Arief Putra

Abstract: This study analyzes the implementation of Makassar State University's (UNM) digital marketing strategy using the SOSTAC Model approach, which encompasses six strategic elements: Situation, Objectives, Strategy, Tactics, Action, and Control. Using a descriptive qualitative approach and triangulation methods, d...

Digital Ecosystem Adoption pada UMKM: Peran Social Media Marketing dan QRIS (Payment Technology) dalam Mendorong Produktivitas UMKM

Puput Arisna · T.M. Riyan · Ilham Juliwardi · Noval Suhendra · y 4 más

Perkembangan teknologi digital telah membentuk ekosistem bisnis baru yang mendorong UMKM untuk mengadopsi berbagai platform digital dalam aktivitas operasionalnya. Konsep digital ecosystem adoption pada UMKM tercermin melalui pemanfaatan Social Media Marketing sebagai strategi promosi berbasis digital serta implementas...

Marketing development of SMEs assisted by Lazismu Bandongan with digital marketing

Ika Hermeining Normawati · Nayunda Gunawan Saputri · Lina Wahyu · Dyan Ihza Mahendra · y 2 más

Ngepanrejo Village is one of the villages in the Bandongan District which has 1,931 Micro, Small and Medium Enterprises (MSMEs) and 800 of them are registered in Ngepanrejo Village. However, MSMEs in Ngepanrejo Village which are home industries, especially traditional food such as criping lenteng and peanut crackers do...

EFFECTS OF VIRTUAL HUMAN ON TOURISM MARKETING IN DIGITAL TOURISM CONTEXT

Xu Huimin · Kim Juran

Analyzing the Applications and Implications of Current Emerging Technologies on Digital Trends

Samuel Genaro · Hafizah Rifiyanti

Advances in internet technology and social media have enabled direct and interactive consumer-business interactions via digital platforms. However, there is still a large gap in understanding the challenges and limitations that businesses face in effectively adopting this technology. This study aims to comprehensively...

Analisis Pengaruh Transformasi Digital pada Inovasi Strategi Pemasaran Perguruan Tinggi Swasta (PTS)

Gede Yudha Anugerah Pratama · Ni Komang Prasiani · Gabriella Rosemary Sulistio

Background: Digital transformation in Private Higher Education Institutions (PTS) has become an important factor in increasing marketing strategy innovation, expanding institutional appeal, and strengthening engagement with prospective students. Objective: This study aims to explore the factors that drive and inhibit t...

Empirical Analysis of Digital Marketing on the Purchasing Habit of Conservative Digital Users of Common Social Media

Mohammed Saleh · Zara Bukar Mustapha · Bitrus Kolo Ndirmbitah

This study examines how digital marketing affects conservative social media users' shopping choices. A 2023 Google questionnaire collected data on ease of use, convenience, consumer intention, security concerns, and uncertainty. Structural Equation Modeling (SEM) was used to evaluate the data. Digital platforms and e-c...

A STUDY ON DIGITAL MARKETING STRATEGIES OF THE EDUTAINMENT SECTOR: A CASE STUDY OF GIGGLE TOWN

Khalil, Adnan · Khan, Raza · Rashid, Sarah

With the growth of the edutainment industry, developing countries in Asia have seen a significant increase in this sector in recent years. Although Pakistan has been a latecomer to this emerging industry, it faces challenges in effective marketing strategies, limiting its appeal to potential customers. The concept of e...

Google Adwords- Fundamentals & Importance

Swapna N.S

Digital Marketing is winning the hearts of both businesses and customers in India. A business uses Digital Marketing for competitive advantage and customers prefer the same because it is handy. There are several companies in India that are successfully running Digital advertising campaigns as their marketing strategy....