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The Joint Business Group (KUB) “Mutiara” has a business in processing filter material into several products such as caps, bags, clothes and slings. Determination of selling prices and marketing (marketing) is a problem faced by KUB Mutiara. The determination of the selling price only takes into account wages without re...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The article reveals that in the growing digitalization of society, Internet marketing is an important element of any business strategy, offering effective and targeted ways to reach an audience and attract attention. It is revealed that one of the key aspects of Internet marketing is online advertising, its main tasks...
This research aims to identify and analyze the content marketing strategies implemented by Sate Taichan Senayan in facing intense competition on the Instagram platform. The research method uses a qualitative approach by collecting primary data through interviews and direct observation of the owner of Sate Taichan Senay...
Scale your brand visibility with Matebiz, delivering the best digital marketing services for small business designed to generate real leads and online growth. We are based in India while delivering SEO services and PPC advertising and social media marketing and website conversion optimization services to clients throug...
Abstract The use of digital channels to promote products and services is experimenting with an unprecedented boom in promotion and communication marketing campaigns; airports such as Los Angeles (IATA: LAX) in the United States, Orlando International (IATA: MCO) in the United States, Schiphol Amsterdam (IATA: AMS) in t...
Community Activities in MSME activities that produce and sell various types of fried rice dishes in Surabaya.MSME nasgormumbol has been around for about 2 years, but its marketing uses conventional methods and is still minimal for digital marketing. Micro, Small, and Medium Enterprises (MSMEs) would greatly benefit fro...
economics and businesssocial sciences8. Economic growth
Machine-to-machine interactions increasingly mediate economic exchange: connected devices and software agents can identify needs, evaluate offers, and initiate transactions with minimal human intervention. These shifts challenge marketing theory that presumes human motivation as the primary driver of choice. This artic...
Hermawan Honggo · Daniel Lukito · null Thomas William
Email marketing remains a promising digital marketing strategy for small businesses, especially Micro, Small, and Medium Enterprises (MSMEs), due to its cost-effectiveness and measurable impact. This study aims to analyze the sustainability of email marketing adoption by MSMEs by comparing several popular and beginner-...
In recent years, the exponential growth of e-commerce has revolutionized how businesses operate and interact with consumers. This surge in online shopping has been accompanied by a parallel rise in digital marketing strategies employed by e-commerce companies to attract, engage, and retain customers. Digital marketing...
This chapter focuses on various aspects of marketing mix that an entrepreneur needs to focus upon to ensure success. The elements of this mix are: product, pricing, physical distribution and promotion. The subject matter of this discussion shall focus on packaging as a marketing tool. Pricing your product is one of the...
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