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98.214 resultados para «marketing digital»

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Artículo 2025 Acceso abierto Revisado por pares

An Analysis of Adoption Patterns and Challenges of Digital Marketing Strategies in Agribusiness: Special Reference to Coconut Farmers

null Dr. V Murugesh · null Mrs. Jincy D

The digital space in agribusiness enables coconut farmers in Coimbatore district, Tamil Nadu, to deal with the systemic barriers that hinder their access to the markets and income generation. This situation has been analysed, leading to the conclusion that farmers can profit from a proper understanding of the facilitat...

Adoption Patterns economics and business social sciences Digital Marketing
  • Lattice Science Publication (LSP)
  • DOI: 10.54105/ijef.b2639.05021125
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Artículo 2024 Acceso abierto Revisado por pares 2 citas

INTEGRATION OF DIGITAL MARKETING TECHNOLOGIES INTO THE INVESTMENT STRATEGY OF SUSTAINABLE DEVELOPMENT OF UKRAINE

Eleonora Zabarna

In the modern world, integrating digital marketing technologies into investment strategies is one of the crucial directions of activity, especially in the context of promoting sustainable development. The relevance of this topic lies in the transformative potential of digital marketing technologies to enhance investmen...

9. Industry and infrastructure economics and business social sciences 11. Sustainability
  • Publishing House Helvetica (Publications)
  • DOI: 10.32782/2523-4803/74-2-11
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Artículo 2025

Digital Marketing Metamorphosis: A Dual-Sector Study of Kerala's Banking Institutions in the Digital Age

Akhil Sebastian · Aneeshkumar G.S. · IJARSAI

In a day and age when digital transformation is revolutionizing service delivery across sectors, the banking industry too has seen tremendous metamorphosis, especially when it comes to marketing. In an objective to analyze the workings of digital marketing in Kerala’s banking space, this study had conducted a comparati...

Marketing economics and business social sciences 5.3.13 → Business → Marketing
  • OSF
  • English
  • DOI: 10.23728/b2share.bwbk7-wdt77
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Artículo 2025 Revisado por pares

CONCEPTUAL APPROACHES TO INTERPRETING THE ESSENCE OF MARKETING COMMUNICATIONS

Oleksandr Petrychak

The article examines theoretical approaches to the interpretation of marketing communications in contemporary academic discourse. It is substantiated that the transformation of the marketing environment, driven by the development of digital technologies, the expansion of interaction channels, and the active use of data...

media and communications social sciences
  • National Academy of Management
  • DOI: 10.32752/1993-6788-2025-1-294-378-386
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Artículo 2025 Revisado por pares

How Traditional Marketing and Digital Marketing Influence Gen Z’s Buying Behaviour Choices

null Vishwa Gangani

The shift from traditional to digital marketing has greatly influenced consumer behaviour, particularly in the post-COVID-19 period. This study examines the comparative study of traditional (television, print media, billboards) and digital marketing (social media, influencer marketing, online advertisements) in shaping...

economics and business social sciences
  • Science Research Society
  • DOI: 10.52783/jier.v5i2.2807
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Artículo 2024 Acceso abierto Revisado por pares

Research on Online Marketing Strategies for Small and Medium-sized Enterprises in Wenzhou under the Background of Digital Economy

Zhuoli Zhou · Senzhi Dai

Wenzhou is engaged in the active exploration of the deep integration of the digital and real economies with the objective of promoting high-quality economic development. This article will conduct research and analysis on small and medium-sized enterprises in Wenzhou, summarize the current development status and challen...

9. Industry and infrastructure economics and business social sciences 8. Economic growth
  • Darcy & Roy Press Co. Ltd.
  • DOI: 10.54097/v7h70m52
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Capítulo de libro 2026 Revisado por pares

The Role of Digital Technology in Enhancing Islamic Marketing: Current Realities and Future Trends

Reema Al Qaruty

Islamic marketing relates marketing strategies to Islamic values to satisfy Muslim consumers and adhere to Sharia law. A concerted approach to Islamic marketing is needed by business enterprises due to the increasing demand for Halal goods and services by Muslims and increased awareness of Islamic values globally. The...

economics and business social sciences
  • Emerald Publishing Limited
  • English
  • DOI: 10.1108/978-1-80592-543-920261003
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Artículo 2023 1 cita

Affiliate Marketing as a Part of the Digital Marketing Strategy of Banks and Fintech Companies

Martynov, Petr

This article explores the use of affiliate marketing in the banking and fintech industries, specifically in the Russian region. The paper begins with an overview of affiliate marketing, its popularity globally, and the payment models commonly used. The article then delves into case studies of how affiliate marketing ha...

economics and business social sciences
  • English
  • DOI: 10.57809/2023.2.2.5.4
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Other 2026

Digital Marketing Practices of Aesthetic Clinics Towards an Enhanced Client Engagement

Cruz, N. F. (Necy) · Ulibas, R. N. (Romulo)

This quantitative study aimed to evaluate the perceived usefulness and ease of use of digital marketing practices among millennial clients of selected aesthetic clinics in Calamba, Laguna, using the Technology Acceptance Model (TAM) framework. Specifically, it wil identified the commonly used digital marketing platform...

  • Indonesia
  • English
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Artículo 2023 Revisado por pares 4 citas

Australian adults’ attitudes towards government actions to protect children from digital marketing of unhealthy food and drink products

Tegan Nuss · Yan Jun Michelle Chen · Maree Scully · Katarnya Hickey · y 2 más

AbstractIssue AddressedThis study assessed Australian adults' attitudes towards government actions to protect children from digital marketing of unhealthy food and drink products.MethodsAn online survey was undertaken by Australian adults aged 18–64 recruited via two national panels in December 2019 (N = 2044).ResultsM...

Male Marketing health sciences medical and health sciences
  • Wiley
  • English
  • DOI: 10.1002/hpja.755
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