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The digital space in agribusiness enables coconut farmers in Coimbatore district, Tamil Nadu, to deal with the systemic barriers that hinder their access to the markets and income generation. This situation has been analysed, leading to the conclusion that farmers can profit from a proper understanding of the facilitat...
Adoption Patternseconomics and businesssocial sciencesDigital Marketing
In the modern world, integrating digital marketing technologies into investment strategies is one of the crucial directions of activity, especially in the context of promoting sustainable development. The relevance of this topic lies in the transformative potential of digital marketing technologies to enhance investmen...
9. Industry and infrastructureeconomics and businesssocial sciences11. Sustainability
In a day and age when digital transformation is revolutionizing service delivery across sectors, the banking industry too has seen tremendous metamorphosis, especially when it comes to marketing. In an objective to analyze the workings of digital marketing in Kerala’s banking space, this study had conducted a comparati...
Marketingeconomics and businesssocial sciences5.3.13 → Business → Marketing
The article examines theoretical approaches to the interpretation of marketing communications in contemporary academic discourse. It is substantiated that the transformation of the marketing environment, driven by the development of digital technologies, the expansion of interaction channels, and the active use of data...
The shift from traditional to digital marketing has greatly influenced consumer behaviour, particularly in the post-COVID-19 period. This study examines the comparative study of traditional (television, print media, billboards) and digital marketing (social media, influencer marketing, online advertisements) in shaping...
Wenzhou is engaged in the active exploration of the deep integration of the digital and real economies with the objective of promoting high-quality economic development. This article will conduct research and analysis on small and medium-sized enterprises in Wenzhou, summarize the current development status and challen...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Islamic marketing relates marketing strategies to Islamic values to satisfy Muslim consumers and adhere to Sharia law. A concerted approach to Islamic marketing is needed by business enterprises due to the increasing demand for Halal goods and services by Muslims and increased awareness of Islamic values globally. The...
This article explores the use of affiliate marketing in the banking and fintech industries, specifically in the Russian region. The paper begins with an overview of affiliate marketing, its popularity globally, and the payment models commonly used. The article then delves into case studies of how affiliate marketing ha...
This quantitative study aimed to evaluate the perceived usefulness and ease of use of digital marketing practices among millennial clients of selected aesthetic clinics in Calamba, Laguna, using the Technology Acceptance Model (TAM) framework. Specifically, it wil identified the commonly used digital marketing platform...
Tegan Nuss · Yan Jun Michelle Chen · Maree Scully · Katarnya Hickey · y 2 más
AbstractIssue AddressedThis study assessed Australian adults' attitudes towards government actions to protect children from digital marketing of unhealthy food and drink products.MethodsAn online survey was undertaken by Australian adults aged 18–64 recruited via two national panels in December 2019 (N = 2044).ResultsM...
MaleMarketinghealth sciencesmedical and health sciences
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