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In the digital era, With the rapid growth of social media, influencer marketing has emerged as a crucial strategy for brands to engage with their target audience effectively. Traditional advertising methods are becoming less efficient, making it essential for businesses to adopt digital marketing approaches. However, m...
Mastering IMC: A Comprehensive Guide to Integrated Marketing Communication is a grounded exploration of how organisations can strategically coordinate diverse marketing tools to deliver a unified, consistent, and impactful brand message. Bridging theory and practice, the book provides a holistic understanding of commun...
Cindy Theodora · Wendy Wendy · Meisa Meisa · Mita Mita · y 2 más
Marketing strategy is an aspect that must be owned so that every business, both MSME products and agricultural products, can be optimized. Educational factors and suboptimal application of technology are obstacles that cause a lack of understanding of effective marketing strategies. This article aims to explain how opt...
ABSTRACT This paper examines “The Influence of Digital Marketing on Business Startup”. As the dependence of business on Digital Marketing sites for promoting their businesses, it is highly important to have an understanding about its role and influence for survival in today's competitive business landscape. The investi...
This study examines the relationship between digital strategies and customer engagement in online food businesses within the National Capital Region (NCR), Philippines. A correlational explanatory design was utilized, encompassing 100 participants. Research indicates a varied demographic profile of internet consumers i...
The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to optimize digital marketing strategies and improve service quality in order to strengthen competitiveness and influence consumers' purchasing decisions. In creative service businesses, which are predominantly intan...
A few years ago, marketing managers considered the Internet as another advertising channel and used it as a magazine advertisement, equipped with sound and motion. They placed banner ads and pop-ups to display advertisements on websites, but once again consumers identified them as distractions and found ways to ignore...
The purpose of the thesis is to form a digital marketing plan for a company named FitClub Finland. The company offers online coaching services to consumers. The primary goal is to form a functioning plan that the company could use and follow to improve customer commitment. In addition, the goal is to offer new ideas fo...
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ABSTRACT: The rapid expansion of digital technology and internet penetration has significantly transformed marketing practices worldwide. Social media marketing has emerged as a powerful promotional tool that influences consumer perception, engagement, and purchasing behavior. Platforms such as Instagram, Facebook, You...
Neng Susi Susilawati Sugiana · Agus Rahayu · Lili Adi Wibowo · Vanessa Gafar · y 1 más
This research aims to see how MSME businesses can ultimately apply digitization in their marketing activities so that it is expected to strengthen the branding of a product. It is also intended to see the implications that occur for hidden costs or costs that often arise and are unexpected when marketing their products...
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