Buscador de Tesis y publicaciones académicas

PENGARUH EXPERIENTAL MARKETING DAN MARKETING PUBLIC RELATION TERHADAP LOYALITAS PELANGGAN

Alya Swastika · Burhanuddin Burhanuddin · Muhammad Ichwan Musa · Amiruddin Tawe · y 1 más

Kenaikan nilai transaksi uang elektronik mendorong kompetisi produk dompet digital di Indonesia, salah satu produk yang ikut bersaing secara kompetitif adalah dompet digital GoPay. Naik turunnya posisi GoPay sebagai produk dompet digital dengan penggunaan terbanyak menuntut GoPay untuk membangun dan mempertahankan loya...

Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Customer Loyalty Pada Laughing Buddha Bar Ubud

Tjokorda Gde Agung Wijaya Kesuma Suryawan · Ni Kadek Enny Purwati · Made Mulia Handayani · I Wayan Meryawan

Customer Loyalty atau Loyalitas Pelanggan merupakan upaya untuk menciptakan dan mempertahankan pelanggan. Perusahaan perlu mengetahui sejauh mana mereka memiliki Loyalitas Pelanggan dan melakukan upaya untuk meningkatkannya. Beberapa faktor dalam mengoptimalkan Loyalitas Pelanggan di Laughing Buddha Bar adalah melalui...

Digitální marketingová komunikace společnosti Spikeball a její vnímání v Evropě

Čejka, Ondřej

Author: Ondřej Čejka Title: Digital marketing communication of Spikeball.inc on social media. Goal: The main goal of the thesis is to assess digital marketing communication of the Spikeball.Inc on social media. Based on the results of content analysis, there will be created suggestions, which should lead to the improve...

Indigenous Marketing

Natalie Michelle Welch

Apprehension of modern business in Indigenous communities has led to the lack of development of concepts like Indigenous marketing. Indigenous marketing is theoretical and practical. This piece will explore the operational definition of Indigenous marketing.

Mapping Trend of Digital Marketing Shapes Consumer Behaviour Across Indonesia: A Literature Review and Integration of Artificial Intelligence on Research Design for Future Research

Hermansyah Hermansyah · Doni Sugianto Sihotang · Ridho Rafqi Ilhamilimy · Mohamad Rizan · y 1 más

This study presents a systematic literature review that maps the development of digital marketing research and its influence on consumer behavior across Indonesia, with an emphasis on the integration of Artificial Intelligence (AI) in future research design. Using content analysis on 60 journal articles published betwe...

The Impact of Social Media Marketing, Content Marketing and Online Convenience on Consumer Buying Decision Process in Fashion Apparel Industry of Pakistan

null Fakhre Alam Siddiqui · null Hammad Zafar · null Ammarah Naseem

In today's digital age, social media marketing, content marketing, and the ease of online platforms all significantly impact customer buying decisions, particularly in the fashion apparel business. This study examines how these digital marketing methods influence customer buying behavior, emphasizing the role of electr...

Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Loyalitas Konsumen Pulma House Medan

Chantika Mayzira · Hery Syahrial

This research aims to determine the influence of digital marketing and customer relationship marketing on consumer loyalty at Pulma House Medan. This type of research is quantitative with an associative approach. The data used is primary data or questionnaires and the data analysis method uses SPSS 25. The population i...

Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review

Ayşegül Sağkaya Güngör · Tuğçe Ozansoy Çadırcı

As mídias sociais e o papel dos profissionais de marketing na era digital

Carlos Rodrigo Barbosa Da Silva · Marco Aurélio Oliveira Santos · Francisco Igo Leite Soares · Maria da Luz Duarte Leite Silva · y 3 más

O marketing, com o passar do tempo, foi evoluindo e se adaptando às novas tecnologias que surgiram, e dessa forma surgiu o marketing digital, que atualmente tem grande influência sobre os consumidores. Este trabalho tem como objetivo mostrar como a literatura tem apresentado os profissionais que atuam com o marketing d...

Enhancing marketing strategy knowledge of Pejengkolan Village farmer group through digital marketing

Akhmad Syukron · Atun Yulianto · Nani Purwati

Farmer groups are an important initiative in developing farmers and supporting the government in accelerating the development of the agricultural sector. The Pejengkolan Village Farmers Group not only functions as a place to exchange knowledge in the agricultural sector but also as a center for productive activities fo...