Ir al contenido

Buscador de Tesis y publicaciones académicas

Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

98.214 resultados para «marketing digital»

Se pueden recorrer los primeros 10.000. Afina la búsqueda con los filtros para llegar a lo que buscas.

Artículo 2021 Acceso abierto Revisado por pares 2 citas

Digital Marketing as a Marketing Communication Strategy

Rizaldi, A · Margareta, F · Simehate, K · Hikmah, S N · y 2 más

Digital marketing is a strategy that is quite impactful to increase the number of consumers in the organic fertilizer business sector in an era like today. The purpose of this research is to analyze the marketing strategy of organic fertilizers and the increase in the number of consumers. The research method used was e...

Marketing communication strategy economics and business social sciences
  • Universitas Komputer Indonesia
  • DOI: 10.34010/injuratech.v1i1.5639
Leer el documento
Artículo 2026 Revisado por pares

Preserving Heritage, Embracing Digitalisation: Modern Marketing Strategies for Malaysian Traditional Craft Businesses

Siti Nur Izaura Bt Mohd Razis

The traditional craft sector in Malaysia is a significant nexus of entrepreneurship, artistic expression, cultural legacy, and regional economic growth. The knowledge and skills passed down through the generations are embodied in traditional crafts like batik, songket, weaving, wood carving, ceramics, metalworking, rat...

  • RSIS International
  • DOI: 10.47772/ijriss.2026.100801099
Ver ficha
Artículo 2025 Revisado por pares

Digital marketing communications in branding agricultural products

Olena Afanasieva

The article presents a comprehensive scientific study of the theoretical and applied aspects of digital marketing communications in the branding strategies of leading agricultural enterprises in Ukraine. The author argues that, in the context of global digitalization, traditional approaches to promoting agricultural pr...

economics and business social sciences
  • Drukarnia Madryd
  • DOI: 10.36887/2524-0455-2025-3-31
Ver ficha
Artículo 2025 Acceso abierto Revisado por pares

Enhancing Sales Performance in Henan’s Media Industry through the Synergy of Digital Marketing and AI

Zhao Weiguang, Johar MGM, Ali Khatibi, Jacquline Tham, S. M. Ferdous Azam

This study examines how digital marketing and artificial intelligence (AI) can improve sales performance in the media industry of Henan Province, China. As the market undergoes rapid digital transformation, understanding the role of these technologies in driving sales is crucial for maintaining competitiveness. The res...

  • Researcher Connect Innovation and Impact Priv...
  • DOI: 10.65521/ijrdmr.v14i1.639
Leer el documento
Artículo 2024 Acceso abierto Revisado por pares 1 cita

INNOVATIVE APPROACHES TO ENTERPRISE MARKETING STRATEGIES IN THE DIGITAL ECONOMY

Petr Koreniuk · Mykyta Dmytrochenkov

In modern society, the innovative development of the Internet, large data, cloud computing, artificial intelligence and blockchain have made significant changes in people's life and work. Against the background of rapid development and large coverage of the digital economy, the enterprise should move from traditional m...

economics and business social sciences
  • Dniprovsk State Technical University
  • DOI: 10.31319/2709-2879.2024iss2(9).318983pp82-89
Leer el documento
Artículo 2025 Acceso abierto Revisado por pares

COMMUNITY SERVICE ACTIVITIES (CSA): OPTIMIZING DIGITAL MARKETING STRATEGIES FOR THE DEVELOPMENT OF TEMPE HOME INDUSTRIES IN KARBUNGOH VILLAGE, SUKOLILO DISTRICT, MADURA ISLAND

Putri, Erni Puspanantasari

This community service activity (CSA) aims to introduce and optimize digital marketing strategies for the development of the tempeh home industry in Karbungoh Village, Sukolilo District, Madura Island. The tempe home industry in this region has significant economic potential due to its reliance on local raw materials a...

economics and business social sciences community empowerment digital marketing
  • Universitas 17 Agustus 1945 Surabaya
  • DOI: 10.30996/.v8i02.132703
Leer el documento
Artículo 2023 Acceso abierto Revisado por pares

Digitalization and marketing as two sides of the same medal: The road of transformation in the Republic of Serbia

Ivana Aleksić · Anđelka Tripković

In the 21st century - the era of digitization, quick and unpredictable changes have included marketing as a social and management process. Namely, it is about the transformation of the traditional into a digital form of marketing (Marketing 4.0). Although traditional marketing strategies are still used to achieve busin...

HF1-6182 Economics as a science online marketing the republic of serbia
  • Centre for Evaluation in Education and Scienc...
  • English
  • DOI: 10.5937/ep25-43723
Leer el documento
Tesis de maestría 2021 Acceso abierto

O papel do marketing digital no âmbito das estratégias de marketing relacional: o caso da Do It Better.

Dias, Rafael Sousa

O estágio curricular foi realizado na empresa Do It Better – Coimbra onde estivemos inseridos no departamento de Marketing. As tarefas realizadas consistiram no apoio ao CRM, na gestão de redes sociais e na criação de conteúdo de forma a aumentar a presença do centro formativo nos meios digitais. Contudo, também prestá...

CRM Marketing Relacional Marketing Digital economics and business
  • Portugal
  • Portuguese
Leer el documento
Artículo 2023 Acceso abierto Revisado por pares 1 cita

Strategi Pemasaran Berbasis Digital Marketing Terhadap Kualitas Layanan (Studi Kasus Pada Bkkbisa)

null Atika Dwi Mabruroh · null Puji Isyanto · null Dini Yani

A marketing strategy based on Digital Marketing is an effective marketing strategy because it can provide a very large role for the progress of the development of a company. With the trend of using the internet in Indonesia which is already very large, companies are increasingly taking advantage of digital developments...

economics and business social sciences
  • Politeknik Pratama Purwokerto
  • DOI: 10.55606/jekombis.v2i3.1945
Leer el documento
Artículo 2025 Revisado por pares

Strategi Pemasaran dan Tantangan Penjualan di Era Digitalisasi

Tria Meisya Aziti · Linda Hertaty Saragih · Wirdayanti Wirdayanti

This study aims to analyze and propose effective digital marketing strategies for tempeh producers, who often still rely on traditional marketing methods, and to help MSMEs adapt to changing consumer behavior in the digital era. Tempeh product marketing strategies in the digital era generally discuss the importance of...

economics and business social sciences
  • Sekolah Tinggi Ilmu Ekonomi Bina Karya
  • DOI: 10.70021/csp.v4i2.277
Ver ficha

Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

Cómo usar el buscador en tu investigación

1

Encuentra antecedentes

Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.

2

Construye tu marco teórico

Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.

3

Cita con fuentes verificables

Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.

Encontraste los antecedentes. ¿Y ahora?

Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de literatura en un proyecto sólido: delimitación del tema, metodología, redacción y revisión antiplagio con informe de Turnitin.

WhatsApp