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98.214 resultados para «marketing digital»

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Artículo 2024 Acceso abierto Revisado por pares

Customer Satisfaction on Digital Marketing

S. Vanitha - · A. Anuradha -

Digital marketing is the utilization of various electronic media by the marketers to promote their products and service in the market. This generation is widely moving towards digital marketing that involves all types of buyers and sellers under one platform. Through digital marketing many customers are repeatedly shop...

economics and business social sciences
  • International Journal for Multidisciplinary R...
  • DOI: 10.36948/ijfmr.2024.v06i02.19108
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Artículo 2023 Acceso abierto Revisado por pares 2 citas

Pengaruh Pemasaran Digital dan E-Commerce terhadap Performance Marketing dan Keberlanjutan Bisnis Pada Usaha Oleh-Oleh Khas Kota Solo

Firdaus Putra Wardana · Wafiatun Mukharomah

This study aims to analyze digital marketing and e- ecommerce on performance marketing and business sustainability in the typical souvenir business of Solo city. The population and sample of this study are SMEs who have a business in the field of souvenirs typical of Solo City as many as 100 respondents. The type of da...

medical and health sciences clinical medicine economics and business social sciences
  • SAFE Network
  • DOI: 10.37034/infeb.v5i2.558
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Artículo 2026 Revisado por pares

A Study on Digital Marketing Strategies in Wiztech Automation Solution

Darathi. N · Dr. M. Kotteeswaran

Digital marketing has increasingly been used by various companies to create brand awareness, customer engagement, visibility on the web, and to grow businesses. This study has sought to analyze the various digital marketing strategies employed by Wiztech Automation Solutions Company and determine their effectiveness in...

  • Edtech Publishers (OPC) Private Limited
  • DOI: 10.55041/ijcope.v2i9.089
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Artículo 2026 Acceso abierto

Consumer Behavior in the Digital Era: Assessing the Influence of Online Marketing Channels

Jain, Richa

Abstract Digital technology has revolutionized how consumers look for information, assess products and make buying decisions. Digital marketing has become a vital tool for businesses to reach consumers via social media, search engines, websites, online ads, email marketing, and more. The present study investigates the...

media and communications social sciences
  • Zenodo
  • English
  • DOI: 10.5281/zenodo.22278460
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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Effective Digital Marketing Strategies To Optimize Digital Business

null Yola Roudhatun Ainy

Digital marketing has become an essential element in modern business strategies, especially in the ever-evolving digital age. This article explains the importance of digital marketing in optimizing business, focusing on the various strategies that can be implemented to achieve specific business goals. In this context,...

economics and business social sciences
  • Perkumpulan Dosen Fakultas Agama Islam Indram...
  • DOI: 10.58355/organize.v4i1.118
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Capítulo de libro 2026 Revisado por pares

DIGITAL MARKETING: EVOLUTION AND EFFECTIVENESS

Subhulakshmi. G

Digital marketing has transformed the way organizations communicate with customers, promote products, and build brand relationships. The rapid growth of the internet, smartphones, social media platforms, and data analytics has significantly changed marketing industries. This practices across chapter explores the evolut...

  • Iterative International Publishers (IIP)
  • DOI: 10.58532/nbennur3244c2
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Artículo 2023 Revisado por pares

Micro, Small, and Medium Enterprises' Digital Marketing Strategy in Cimekar Village, Bandung Regency

null I Nyoman Tri Sutaguna · null Syamsu Rijal · null Chevy Herli Sumerli A · null Geofakta Razali · y 1 más

The slow growth of Micro, Small, and Medium Enterprises in rural areas has resulted in low sales volume. Despite the fact that MSMEs provide employment opportunities for rural communities, they do not eliminate poverty or unemployment. To make the most of digital media, solid digital marketing strategies and concepts a...

economics and business social sciences 8. Economic growth 1. No poverty
  • Politeknik Pratama Purwokerto
  • DOI: 10.55606/bijmt.v3i1.1287
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Artículo 2024 Acceso abierto Revisado por pares

Financial Justification for the Use of Innovative Digital Marketing Tools

Yuliia Tataryntseva · Oleksandr Manoylenko · Nataliia Shmatko

This article presents a comprehensive study aimed at analysing the impact of innovative digital marketing tools on the promotion of dairy products. This study is relevant because of the rapid dynamics of the digital environment and the need for enterprises to adapt to new marketing trends. The article investigates the...

financial justification of costs innovative digital marketing tools інноваційні інструменти цифрового маркетингу target audience
  • Sumy State University
  • Ukraine
  • English
  • DOI: 10.21272/mmi.2024.3-10
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Artículo 2026 Revisado por pares

Digital Technology Orientation and Digital Marketing Technology among Uttarakhand MSMEs: Mediating Role of Attitude and Moderating Role of Organizational Readiness

null Hardev Singh

Adopting digital marketing technologies is essential to remain competitive, and MSMEs are no exception. Competitive and sustainable business development is the need of the hour. The present study examines the determinants of Digital Technology Orientation on the adoption of Digital Marketing Technology in MSMEs in Utta...

  • Visagaa Publishing House
  • DOI: 10.53365/nrfhh.1176
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Artículo 2021 Revisado por pares

Research on the Core Mechanism of Digital Marketing Communication Effect Based on the Big Data Era

Falin Li

In the current social development, many new types of intelligent science and technology such as big data are rapidly becoming generalized, and now various companies and enterprises are gradually adopting digital operations, and the application of big data technology to digital marketing has become The shortcut in the d...

  • IEEE
  • DOI: 10.1109/iwcmc51323.2021.9498911
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