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Digital Transformation Initiatives for Agile Marketing

Autoría no especificada

Digital Markets and Marketing

Elizabeth Parsons · Pauline Maclaran · Andreas Chatzidakis · Rachel Ashman

Edukasi Digital Marketing Sebagai Upaya Peningkatan Pemasaran Terhadap Produk UMKM Di Desa Mojopilang

null Mokhammad Ridha · null Feliza Dwi A. P · null Firdausi Achmad · null Nurfatiqa Cahya R.S · y 19 más

Increasingly sophisticated technological developments can be used for business development. The most obvious impact is being able to increase sales, because digital marketing is a marketing medium that has a huge influence. The general aim of this research is to educate about the impact of digital marketing on sales vo...

BEST PRACTICES IN HYBRID MARKETING: INTEGRATING TRADITIONAL AND DIGITAL STRATEGIES FOR MAXIMUM IMPACT

Atul Kumar · Bharat Dalal · Shraddha Joshi · Patibandla Rohith · y 1 más

In order to develop a complete advertising strategy that more effectively engages, communicates, markets, and sells to consumers in a world where technology continues to evolve, hybrid marketing combines traditional and digital marketing approaches. The organization needs to have a hybrid overall marketing plan from a...

Digital Marketing Mix Strategy of Klinik Pratama Asera Cantika Sumbawa

I Gde Yoghie Pradnyana · Aceng Rohendi · Yani Restiani Widjaja

The digital era has brought significant changes to marketing strategies, including in the healthcare sector. Klinik Pratama Asera Cantika Sumbawa faces increasingly intense competition, requiring effective marketing strategies to enhance competitiveness and attract more patients. This study aims to analyze the implemen...

The role of social media in interactive digital marketing

Bora Gündüzyeli

Unlike traditional marketing methods, social media platforms enable brands to communicate with their target audiences more interactively and dynamically, while also allowing consumers to engage directly and instantaneously with brands. As an integral part of contemporary marketing, the impact of social media on interac...

Mediating Effect of Digital Marketing Capability on Marketing Effectiveness of Community Enterprises in Nakhon Pathom Province, Thailand

Niracharapa Tongdhamachart · Sakkarin Niyomsilpa

Most community enterprises in Thailand are not successful because of limited marketing channels and technology. The purpose of this paper is to examine the effect of platform capability and web capability on marketing effectiveness with a consideration of the mediating effect of digital marketing capability to communit...

Organizational and economic mechanism for adapting the enterprise’s marketing strategy in the digital environment

Nataliya Kuzmynchuk · Hanna Pysarevska

Problem setting. In modern economic conditions, the rapid development of digital technologies significantly influences the functioning of enterprises and transforms the foundations of strategic and operational management. One of the key challenges for businesses is the need to adapt their marketing strategies to the ne...

O impacto do marketing digital nas Pequenas e Médias Empresas: o caso Prozis

Lopes, Rui Francisco de Sousa

Este projeto de graduação visa examinar como o Marketing Digital afeta o progresso e o desempenho de pequenas e médias empresas (PME’s), dada a crescente importância das ferramentas digitais nos negócios nos dias de hoje. Começamos por definir o que é marketing digital, vendo-o como um conjunto de táticas para promover...

Pengaruh Strategi Marketing Mix terhadap Pendapatan Pedagang Kaki Lima Kuliner Kota Bukittinggi dengan Digital Marketing sebagai Variabel Moderasi

Iiz Izmuddin · Irvan Nanda

The purpose of this study was to analyze the effect of the marketing mix strategy on street vendors' income at culinary street vendors in the city of Bukittinggi and estimate digital marketing to moderate the effect of marketing mix strategies on street vendors' income at culinary street vendors in the city of Bukittin...