Buscador de Tesis y publicaciones académicas

Leveraging digital technologies for brand promotion and communications in digital marketing strategies in the energy sector

Dalbouh Mahmud Agel Abu · Al-Husban Ahmad Mohammad · Siam Ibrahim Mahmoud · Alqudah Hamza

The purpose of the study is to determine the role of digital technologies in the digital marketing model of modern companies in the energy sector as part of establishing communications and promoting brands. The dynamics of the development of digital technologies in the world and their popularization in the strategic pl...

SOCIAL MEDIA MARKETING AND CONSUMER BUYING BEHAVIOUR: A NARRATIVE REVIEW OF DIGITAL INFLUENCE, CONSUMER ENGAGEMENT, AND EMERGING MARKETING TRENDS

Autoría no especificada

MICRO-MOMENTS IN THE DIGITAL TRANSFORMATION OF MARKETING: IMPACT ON THE CUSTOMER JOURNEY IN DIFFERENT BUSINESS MODELS

Valentyna Bobrovnyk · Zinaida Andrushkevych

Bobrovnyk V.M., Andrushkevych Z.M. MICRO-MOMENTS IN THE DIGITAL TRANSFORMATION OF MARKETING: IMPACT ON THE CUSTOMER JOURNEY IN DIFFERENT BUSINESS MODELS Purpose. The aim of the article is to explore the practical aspects of the impact of short-term but meaningful interactions between a consumer and a brand in the digit...

Empowering Community Entrepreneurs in Rural Tourism through Digital Marketing in Bangladesh

Kazi Md Fahim Ahmed · Mohammad Badruddoza Talukder

In Bangladesh, people living in rural areas are comparatively less involved in tourism development, and rural tourism hasn’t yet flourished. This chapter’s primary objective is to examine the significance of Digital Marketing in empowering local/community entrepreneurs in rural tourism in Bangladesh. It is a systematic...

Strategic Brand Positioning in the Digital Marketplace: Insights from Emerging Businesses

Anindhyta Budiarti

In the digital era, brand positioning has become a crucial factor for growing businesses to compete in the increasingly competitive digital marketplace. This study aims to identify the main factors and effective strategies used by growing businesses in building their brand position in the digital market. Using a qualit...

Providing a Digital Marketing Model Aimed at Increasing Consumer Value Growth in Startup Products

Seyed Mohammad Mirmohammadi Shektaei · Majid Fattahi · Majid Fani Fani

The aim of this study is to present a digital marketing model geared toward the growth of consumer value in startup products. Based on the research objectives, this study is categorized as an applied-developmental research. Employing a qualitative approach and using thematic analysis techniques, an attempt was made to...

Pengaruh Digital Marketing, Brand Awareness dan Kepercayaan Terhadap Loyalitas Pelanggan Barenbliss

Dea Yuniar Firdaus · Achmad Hasan Hafidzi · Wahyu Eko Setianingsih

Perkembangan teknologi saat ini membuat konsumen melakukan kegiatan membeli barang dengan melalui media digital, sehingga dapat memberikan kemudahan bagi para penggunanya. Seperti saat ini mahasiswi merupakan kalangan yang sering melakukan dalam berbelanja online. Selain melakukan pembelian barang dengan adanya media d...

MENGIMPLEMENTASIKAN STRATEGI DIGITAL MARKETING PADA PT. MUTIARA CITRA CENDANA

Kelly Kelly · Hesniati Hesniati

Tujuan penelitian ini adalah untuk memanfaatkan digital untuk membantu PT. Mutiara Citra Cendana dalam menyelesaikan berbagai masalah terkait efisiensi di perusahaan. Maka hasil luaran dari kegiatan ini adalah dengan pemanfaatan digital pada PT. Mutiara Citra Cendana dan memperkenalkan kepada tenaga kerja perusahaan un...

STRATEGI PENGEMBANGAN PRODUK UMKM KUE BANJAR SEDAP RASA KABUPATEN JOMBANG MELALUI PENERAPAN DIGITAL MARKETING

Ar-Rasyi, Hasna Hamida Alifia · Hermawan, Agus

Perkembangan bisnis UMKM saat ini telah berpindah dari sistem konvensional ke sistem digital marketing menjadi peluang yang tepat untuk perkembangan di Indonesia. Namun, pada kondisinya saat ini masih terdapat pelaku usaha yang kurang memahami digital marketing dan kurangnya kesadaran masyarakat atau pengusaha untuk me...

ONLINE MARKETING STRATEGY IN FACEBOOK MARKETPLACE AS A DIGITAL MARKETING TOOL

Dea Resti Piranda · Dessy Zulfianti Sinaga · Erga Eka Putri

Social media has now become an inseparable part of the daily life of millennials in the digital era. One of the social media that is widely used by millennials is Facebook, which currently has more than 2 billion active users. This places Facebook as one of the foundations of social media that is widely used by social...