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Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness...
The development of digital technology has changed the way consumers make purchasing decisions, especially in the culinary and tourism sectors. This study aims to analyze the influence of product quality, digital marketing, and content marketing on visitor decision-making at Saung Jembar, Tasikmalaya Regency. This study...
This study examines how digital marketing components influence consumer buying behavior in e-commerce, with perceived enjoyment as a mediator. Key factors such as content marketing, consumer trust, online shopping experience, and product pricing were analyzed using a structured questionnaire from 200 online shoppers. I...
O estudo explana sobre marketing digital com fundamentação no marketing de serviços, buscando ferramentas que poderão ser utilizadas para aumentar o engajamento do público através das redes sociais da empresa (Facebook, Instagram e WhatsApp), facilitando a comunicação com o cliente, proporcionando um atendimento mais e...
With the expediential growth of the digital marketing landscape, the amalgamation of artificial intelligence (AI) technology stands pivotal in catalyzing transformative shifts within the market. Notably, in the realm of tailored marketing endeavors, AI has ushered in an epoch of unprecedented comprehension and prognost...
null Manal Waleed Kassem Abdullah ALJOBERI · null Assist. Prof. Mehmet ÇİÇEK
This study investigates the impact of contemporary digital marketing strategies on organizational sales performance within modern business environments. The research focuses on three primary dimensions: Artificial Intelligence (AI) and Big Data Analytics, Influencer Marketing, and Mobile Marketing. Employing a mixed-me...
This research was conducted to determine the sales strategy in digital marketing for the SME Basreng Sultan Bandung by identifying marketing strategies and analyzing the SWOT of the product. The use of SWOT aims to understand the strengths, weaknesses, opportunities, and threats of the company. The current rapid econom...
The art marketing field is now undergoing active development towards its maximum potential. The aim of this study is to examine several topics, such as art marketing, the characteristics of art marketing, art marketing methodologies, the importance of art marketing, art marketing tactics, the relationship between digit...
Digital and Electronic Media Arthumanities and the artsDijital ve Elektronik Medya Sanatıarts
Nádia Patrícia Pinheiro Custódio · Nayra Leandro Miguel Martins
This chapter provides an overview of the current status of the cultural sector in Portugal and demonstrates how digital influencers can help this sector. It emphasizes the importance and potential of influencer marketing for companies in the cultural sector to reach and engage their target audience. The chapter provide...
economics and businesssocial sciences8. Economic growth
Abstract In the digital era, educational institutions face intense competition for visibility, enrollment, and stakeholder engagement. This paper explores the strategic effectiveness of content marketing within the education sector, emphasizing its impact on student engagement, brand awareness, and academic outreach. W...
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