Buscador de Tesis y publicaciones académicas

An analysis of American’s Eagle digital marketing strategy: from human-centered marketing to controversial advertising

Jean, Audrey

O presente estudo tem como objetivo destacar os desafios do marketing moderno através da análise da estratégia de marketing digital da marca de vestuário American Eagle e da campanha de outono de 2025. Na intensa concorrência do mercado do denim, a American Eagle distingue-se por uma estratégia de marketing centrada no...

The influence of online marketing on start-ups

Smriti Garg · Sarina Asif · Sheetal Yadav · Tanuja Kaushik

It has been proven in many studies that online marketing has played a major role in developing and shaping the future of start-ups. It is no untold truth that indeed online and digital marketing, in various forms, have and are still influencing the journey of start-ups. Owning to this, each day more and more companies...

Digital Marketing Communication for Book Publishing in Nigeria: Exploring the Role of Social Media Strategy

Abdulrasheed Adebola Afolabi · Izzal Asnira Zolkepli

Concerns have been raised about the growth of the book publishing sector in developing nations. A thread of the conversation in Nigeria centers on the expansion of the book publishing industry beyond the textbook publishing, with solutions such as exploring new markets and consolidating on current market niches coming...

A STUDY ON TRAVEL FROM TRADITIONAL MARKETING TO DIGITAL MARKETING IN INDIA 2023

Autoría no especificada

Marketing attributes of upper echelons and international market performance: the role of digital marketing capabilities

Agnihotri A, Bhattacharya S, Thrassou A, Yildiz H

Revisiting antecedents of consumers' perceptions towards viral marketing

Balpreet Kaur · Rishi Raj Sharma · Rama Bhardwaj

Artificial Intelligence in Marketing Analytics: A Unified Framework for Digital Marketing, Market Research, Retail, and Social Media Applications

Ms.Shubhangi A.Bhaladhare

Digital Marketing Evolution: A Bibliometric Method for Mapping the Web of Science Database

V. Kalyani · L. Durgha Devi

These days, a significant number of consumers make use of social media and other online platforms for a variety of reasons, beginning with the acquisition of information and culminating in the completion of a purchase. Marketers are devoting a significant portion of their advertising budget to digital marketing as a re...

PENGARUH DIGITAL MARKETING, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI PEMBELIAN BATIK DI E-COMMERCE TIKTOK SHOP)

Rizky Ramadhan Aprian Aditama · Nike Larasati · Mutya Paramita Pratita

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan brand image terhadap keputusan pembelian baju batik di aplikasi tiktok shop. Penelitian ini juga bertujuan untuk mengetahu pengaruh kepercayaan konsumen memediasi hubungan digital marketing dan brand image terhadap keputusan pembelian baju batik d...

Evolving Trends in Digital and Social Marketing: A Bibliometric Perspective

Ratan Kumar Behera

The fields of digital and social marketing have seen substantial transformation due to the quick changes in consumer behavior and technology, which has resulted in a rise in both industrial and scholarly applications. With a thorough review of the major subjects, significant works, top writers, and developing fields of...