Buscador de Tesis y publicaciones académicas

The Influance Of Digital Marketing, Product Innovation, And Brand Equity On Competitive Advantage Of UMKM Sambal Dede Satoe

Nuriah Yuliati · Hamidah Hendrarini · Aisyah Putri Andini

This study was conducted at UMKM Sambal Dede Satoe in Surabaya. The high level of competition among chili sauce micro-enterprises and packaged chili products serves as the background of this research, focusing on the aspects of digital marketing, product innovation, and brand equity. The purpose of this study is to ana...

PENGARUH DIGITAL MARKETING TRAINING TERHADAP KEMANDIRIAN DAN ENTREPRENEURSHIP KNOWLEDGE CURIOSITY DIKALANGAN MAHASISWA UNWAHA

Ashlihah Ashlihah · Nailis Sa'idatur Rohmah

This study aims to determine whether digital marketing training affects the independence and entrepreneurial knowledge curiosity of UNWAHA students. In addition, between the independent variable and the dependent variable is there a relationship between the two variables. The analytical method used in this study is a q...

The Synergistic Role of Leadership and Digital Marketing in Nigerian Traditional Open Market Systems Amidst the Global Health Pandemic (Covid-19)

Yaibimi Simon Ayogoi

This research engineers the call for a digital marketing transformation of the retail and wholesale activities of the Nigerian Open markets’ operations. In view of the COVID-19 Crisis which has had devastating effects on many businesses and health status of the populace, especially on wholesale and retail businesses an...

Sustainable Marketing in the Digital Era: Road to Positive Change

Autoría no especificada

In an era, where environmental consciousness is at the forefront, businesses are recognizing the need for sustainability in every aspect of their operations. This includes re-evaluating digital marketing strategies to align with eco-friendly practices. Sustainable marketing is evolving rapidly in the digital age, offer...

Increasing Customer Loyalty through Customer Relationship Management, Product Quality, and Digital Marketing

Fulien Surjana · Suparmi Suparmi

<p>This study aims to determine the effect of Customer Relationship Management, product quality, and digital marketing on customer loyalty at PT. Tugu Beton Semesta Abadi Semarang. The population used in this study were all companies or organizations that use services from PT. Tugu Beton Semesta Abadi Semarang had 562...

Digital Marketing-Based Entrepreneurial Resilience dalam Memediasi Strategi Pemasaran Kewirausahaan terhadap Kinerja Pemasaran UMKM di Barlingmascakeb

Antonius Ary Setyawan · Dhany Faizal Racma

UMKM di Indonesia menghadapi berbagai tantangan, termasuk kemampuan digitalisasi yang terbatas, kurangnya inovasi produk, pemasaran, serta kesulitan beradaptasi dengan perubahan lingkungan, dan respons yang lambat terhadap persaingan pasar yang dinamis, yang semuanya menghambat peningkatan kinerja pemasaran mereka. Tuj...

Developing Digital Marketing through Instagram Social Media and Promoting QRIS as a Payment Tool for UMKM Dapoermamaminie

Irma Sari Permata · M. Nuruddin Subhan · Murthada Sinuraya · Amalia Anggraini

Digital marketing is the application of digital technology to connect, interact, and communicate with customers to meet their needs and desires. Not a few business people do digital marketing to introduce their business. One place to do digital marketing is Instagram social media. The use of social media for digital ma...

Leveraging Design Thinking for Pharmaceutical Digital Marketing

Anothai Ngamvichaikit

Worldwide, the time spent online and in digital media has been increasing, thus becoming the primary source of health and medical information. This phenomenon is driving all business, including the pharmaceutical industry, in gearing toward digital marketing strategies. Developing countries like Thailand still extend e...

BARRIERS TO AND DRIVERS OF DIGITAL MARKETING ADOPTION AMONG SMALL RURAL RETAILERS

Shahzad Aminah · Park Hyejune

A study technologies on digital marketing: Prospects for the future of web 3.0 technologies on the impact of social media and web 2.0

P, Govindan

The swift advancement of internet technologies has fundamentally altered the landscape of digital marketing, transitioning from static web communication to interactive, consumer-focused, and increasingly decentralized marketing frameworks. Social media platforms, driven by Web 2.0 technologies, have transformed custome...