Buscador de Tesis y publicaciones académicas

Empowering MSME Communities to Enhance Batam's Local Product Marketing Based on Artificial Intelligence

John Friadi · Diana Titik Windayati · Abdul Malik Made · Ely Kurniawati · y 3 más

Digital marketing is the application of digital technology to bring online sales (channels) to the market (websites, email, databases, digital TV, and other innovations such as blogs, feeds, podcasts, and social media) and contribute to the success of business operations. The purpose of this activity is to increase und...

Analysis of New Media Marketing Strategies for Sports Brands - A Case Study of Nike

Dingfeng Ding · Zihan Yu

This study explores the significant changes in Nike's marketing approach in today's rapidly changing new media environment. With the rapid development of digital technology, traditional marketing models have gradually been replaced by more accurate, interactive, and efficient digital marketing strategies. Against this...

Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives

Nilesh Tejrao Kate · Prashant Chaudhary · Kumod Kumar · Neelam Raut · y 1 más

India is witnessing a dual transformation marked by technological advancements and a surge in entrepreneurial activity following the launch of various e-governance schemes and the Startup India program. However, the high failure rate among startups remains a significant concern, often attributed to inadequate marketing...

Digital innovation

Dave Chaffey · PR Smith

The Influence of Digital Marketing and Product Quality on Consumer Purchase Decisions at Manjadda Shop

Zaenab N.B Meney · Lindanur Sipatu · Rosida P Adam

The purpose of this study is to look into how customer purchasing decisions at the fashion store ManjaddaShop are impacted by digital marketing and product quality. The emergence of digital technology has altered consumer buying habits, therefore businesses need to use effective marketing techniques and continuously up...

A Study On The Impact Of Digital Marketing On Consumer Buying Behaviour

Punita Ganesh Nayak - · Rekha P -

In customer-oriented marketing environment, the buying pattern of consumer changes at a fast rate. The consumer behaviour is influenced by various factors like price, features, quality, packaging, status, generation, age of the customer, etc. the technological factor influences consumer buying behaviour to a great exte...

Pengaruh Promosi Digital Marketing Dan Word Of Mouth terhadap Keputusan Konsumen Dalam Memilih Jasa Wedding Organizer Siapnikah.Id

null Ulfi Maranisya · null Reza Ardian Putra

This research was carried out at Siapnikah.Id which is located in Pancoran Mas Depok. Researchers are interested in conducting research to find out whether digital marketing and Word of Mouthinfluence consumer decisions in choosing WO Siapnikah.Id services. Therefore, it is important to understand how digital marketing...

The Influence of Digital Marketing and Brand Awareness on Consumer Purchase Decisions

Ketut Meilani · Ni Wayan Lasmi

The rapid development of digital technology has transformed marketing practices, particularly in competitive sectors such as the food industry. However, prior studies report inconsistent findings regarding the influence of digital marketing and brand awareness on purchase decisions, highlighting the need for evidence i...

Social Media as Digital Marketing Tool in MSME: A Systematic Literature Review

Aninda Agustina · Rita Ambarwati · Herlinda Maya Kumala Sari

The pandemic has caused difficulties for micro, small, and medium enterprises (MSMEs) in managing their finances, as all activities have been temporarily halted for health recovery. As a result, MSMEs have experienced losses in sales. One of the ways to ensure continuous sales and attract more buyers is by utilizing di...

PENINGKATAN DIGITAL MARKETING KARANG TARUNA DESA HANURA DALAM MEMASARKAN WISATA PASAR SABIN

Puspaningtyas, Nicky Dwi · Maskar, Sugama · Dewi, Putri Sukma · Asmara, Putri M. · y 1 más

Wisata Pasar Sabin merupakan kawasan persawahan (sabin) milik warga desa Hanura. Karang taruna desa Hanura bergotong royong membuat lokasi wisata Pasar Sabin karena potensi wisata yang cukup potensial. Dalam meningkatkan potensi wisata dibutuhkan pemasaran yang baik, salah satunya adalah digital marketing. Kegiatan pen...