Buscador de Tesis y publicaciones académicas

Between Hype and Execution: Observed Gaps in Bangladesh’s Digital Marketing Industry

Rahman, Khandker Tahmidur

Bangladesh’s digital marketing industry has been defined as rapidly advancing and driven by innovation, supported by increasing internet usage and widespread use of digital platforms. However, everyday execution frequently shows significant operational and strategic difficulties which hamper the effectiveness of digita...

Identifying the impact of absorptive capacity, new product development, and marketing capabilities on digital marketing adoption and new product performance in Indonesian SMEs

Edy Yulianto · Supriono Supriono · Aniesa Samira Bafadal

This study investigates the impact of absorptive capacity on enhancing the performance of SMEs through new product development, marketing capabilities, and the adoption of digital marketing. The research problem addresses how absorptive capacity influences these factors to improve new product performance. A quantitativ...

El marketing digital y el reclutamiento de estudiantes en instituciones de educación superior en Perú

Catherine del Pilar Cachay Silva

El objetivo de este estudio es determinar la relación entre el marketing digital y el reclutamiento de estudiantes en instituciones de educación superior en el Perú durante el año 2025. Se empleó un enfoque cuantitativo, con diseño correlacional y no experimental. A través de un muestreo no probabilístico intencional,...

Conocimiento y uso de las herramientas de marketing digital por estudiantes de la Universidad de Panamá, CRUV de Veraguas

Gil Ortiz González

El marketing digital, utiliza Internet y tecnologías digitales basadas en la web, como computadoras, teléfonos móviles y diversos medios digitales, para promocionar productos y servicios, generalmente se refiere a una estrategia de publicidad industrial en línea destinada a aumentar las ventas. Esta es una Investigació...

Sosialisasi Digital Marketing Melalui Konten Sosial Media Sebagai Upaya Menumbuhkan Minat Wirausaha Siswa MA Assa’adah Bungah

Fatihatus Sahliyah · Nur Fadhillah · Achmad Fahim

The purpose of this program is to increase student’s understanding of digital marketing, and using social media content in digital marketing strategy. This event was held in the form of socialization and training on creating Instagram content as a marketing tool. The socialization was carried out in the form of an inte...

Marketing Strategies and Competitive Landscape in the Context of Digital Economy: “A Comparative Study of Google and Yahoo”

Zhenyang Li

With the recent emergence in digital eras, many forms of media first marketing strategy to data-driven and platform-based ecosystem marketing. Thus, an analysis will be given regarding how market strategy and competition are evaluated from two companies that were leaders in offering the commercialization of the interne...

Pendampingan dan pengembangan pemasaran digital untuk meningkatkan penjualan UMKM Es Kesambi Salatiga

Loreta Rias Indriana Hoar · Angelica Beatrice Elita Kristanti · Siti Aripah · Melina Alicia Hadiluwarso · y 2 más

AbstrakPotensi pertumbuhan usaha mikro, kecil, dan menengah (UMKM) terutama di bidang kuliner masih terbuka lebar namun hal ini perlu didukung dengan pemanfaatan berbagai platform digital agar lebih optimal, salah satunya adalah dengan mengimplementasi pemasaran digital. Namun, pelaku UMKM masih memiliki keterbatasan p...

Pelatihan Digital Marketing Berbasis Tiktok Shop dan Google Maps bagi UMKN Desa Pulosari Jombang

Satiya Amara Syakilla · Nur Lailil Safa’ah · Muhammad Zaim Zen · Nuril Hikmah · y 1 más

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian suatu daerah, namun masih banyak yang menghadapi kendala dalam pemanfaatan teknologi digital, khususnya pemasaran. Permasalahan mitra di Desa Pulosari adalah rendahnya kemampuan implementasi pemasaran digital meskipun telah memiliki penge...

Digital communications

Dave Chaffey · PR Smith

Impact of Digital Marketing on Consumer Buying Behavior in Bangladesh Author by Shakil Chowdhury 2022 • Impact of Digital Marketing on Consumer Buying Behavior in Bangladesh Author

Shakil, Tanvir Chowdhury