Buscador de Tesis y publicaciones académicas

The Impact of Digital Marketing Strategies on Consumer Engagement in Business Fashion E-Commerce: A Systematic Literature Review

Riflah Adzahra , Afifah · Murniati, Murniati

The Impact of Digital Marketing Strategies on Consumer Engagement in Business Fashion E-Commerce: A Systematic Literature Review Data

The Role of Social Media and Marketing Mix 4P in Online Marketing Strategy on the Grand Everest Housing Cluster PT. Menteng Mandiri Sejahtera

Yuriza Rahayu Irawan · Sriyono Sriyono · Hadiah Fitriyah

The purpose of this research is to evaluate the role of social media and the 4P marketing mix in PT's online marketing strategy. Menteng Mandiri Sejahtera for the Grand Everest Housing Cluster. Property companies must optimize their digital marketing to increase sales and market reach as marketing digitalization contin...

Consumers' trust in digital marketing and their perceived experiences: evidence from Bangladesh

Md. Abu Sayem · Mostofa Mahmud Hasan · Mohammad Mominul Islam · Asifa Reza · y 1 más

What is the current state of integrating digital marketing into entrepreneurship:

Shaxnoza Djasurovna Ergashxodjayeva · Laylo Abdukhalilova · Diyora Usmonova · Maksud Obitovich Kurolov

PENINGKATAN KINERJA PEMASARAN MELALUI ORIENTASI PELANGGAN DAN SIKAP PROACTIVENESS PADA MASA PANDEMI COVID 19

Bayu Anggoro · Kesi Widjajanti · Paulus Wardoyo

Penelitian ini dilakukan Perusahaan Digital Printing yang ada di Kota Semarang. Tujuan penelitian ini adalah untuk mengetahui pengaruh orientasi pelanggan, sikap proactiveness terhadap kinerja pemasaran dengan kapabilitas pemasaran sebagai variabel intervening. Populasi dan sampel penelitian ini adalah pemilik perusaha...

MARKETING TRENDS IN THE DATA ECONOMY (2024–2025)

Svetlana V. Koshevenko

Marketing development trends depend on many factors: the level of digitalization and digital transformation of the economy, the development of social networks and digital platforms, mobile marketing and the willingness of companies to implement innovations. To maintain competitiveness, companies must follow trends: be...

Digital Tourist Marketing: The Latest Developments and Recommendations on How Mykonos Can Take Advantage of Digital and Influencer Marketing

Konstantinos Skagias · Dimitrios Belias · Labros Vasiliadis · Papademetriou Christos

DIRECTIONS OF DIGITALIZATION AND DIGITAL MARKETING IN SMALL BUSINESS AND ENTREPRENEURSHIP

Fatima Kasimova

THE ARTICLE ALSO DISCUSSES THE DIGITALIZATION OF MARKETING IN SMALL BUSINESSES AT FOOD INDUSTRY ENTERPRISES IN THE REPUBLIC OF UZBEKISTAN, USING DIGITAL TECHNOLOGIES.

UTILIZING MACHINE LEARNING MODELS TO GENERATE AN OPTIMIZED DIGITAL MARKETING SIMULATION

RASTOGI KESHAV · DEY AMITAVA · CHHABRA LAKSHAY · SHARMA SANJAY S

A Proposed Nonlinear Programming Optimization Model for Optimal Budget Mix of Digital Marketing Campaigns

Zakaria Yahia · Mostafa ElBolok