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98.214 resultados para «marketing digital»

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Artículo 2021 Acceso abierto Revisado por pares

The Agility Model of the Banking Industry in Digital Marketing

Salehi, Jalal · Hosseinzadeh, Ali · Bastam, Hadi

The developments of digital marketing in the banking industry have affected the speed of changing customer demands. Therefore, the ability to quickly and agilely adapt to changes plays a key role in creating competitive advantages. Despite the significant role of agility in responding to changes, so far there is no res...

agility agile digital marketing economics and business social sciences
  • Allameh Tabataba'i University Press
  • English
  • DOI: 10.22054/dcm.2021.13684
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Artículo 2025 Acceso abierto Revisado por pares

Peran Digital Marketing Skill dalam Meningkatkan Daya Saing Lembaga Perbankan Syariah

null Zuhrinal M. Nawawi · null Miratul Imaniah

This research uses a qualitative method to explore the role of digital marketing skills in enhancing the competitiveness of Islamic banking institutions in the era of digital transformation. The rapid development of information technology requires financial institutions, including Islamic banks, to adapt to digital-bas...

economics and business social sciences
  • Asosiasi Riset Ilmu Manajemen dan Bisnis Indo...
  • DOI: 10.61132/jeap.v2i2.970
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Improving MSMEs' Networking through Digital Marketing: The Role of Copywriting

null Bima Cinintya Pratama · null Maulida Nurul Innayah · null Miftahul Furqon

In today's digital era, digital marketing is one of the keys to business success. One of the applications of digital marketing is copywriting techniques. This community service activity aims to increase knowledge, understanding, and implementation of information technology for digital marketing activities for MSMEs in...

4. Education economics and business social sciences 16. Peace & justice
  • PT Formosa Cendekia Global
  • DOI: 10.55927/ijba.v3i3.4588
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Artículo 2024 Revisado por pares

Implementation of AISAS Theory as Optimization of Digital Marketing at Perum BULOG

Kania Dafina · Hudi Santoso · Vivien Febri Astuti · David Rizar Nugroho · y 2 más

Digital advertising activities include various strategies and tactics carried out online to promote products, services, or brands, such as creating weekly promotional advertisements, influencer marketing, website marketing, interactive content creation, weekly content creation, and e-commerce. The digital advertising a...

sociology social sciences 8. Economic growth education
  • Everant Journals
  • DOI: 10.47191/ijmra/v7-i03-02
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Artículo 2024 Revisado por pares

Digital marketing and its impact in rural areas with special reference to Tenkasi district

Lakshmy R. Deepa · Saral Rose E. Angel

The term "digital marketing" is used to describe any kind of advertising that takes place online or on a digital device. Digital marketing encompasses online strategies to promote products or services, utilizing various channels like social media, search engines, email, and websites. It involves creating targeted conte...

2. Zero hunger economics and business social sciences 11. Sustainability
  • i-manager Publications
  • English
  • DOI: 10.26634/bdigest.16.1.20507
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Artículo 2025

Digital Marketing: "A Way to Efficient Agricultural Marketing"

Singh, Narendra · Tandel, Vishal B.

Digital marketing is a novel platform for farmers to comprehend consumer needs and liberate them from time and location. Additionally, it lowers costs by eliminating needless transaction costs. For the benefit of farmers, numerous businesses and the government are investing in agricultural marketing solutions. Notwiths...

Marketing FOS: Economics and business economics and business social sciences
  • Unknown
  • English
  • DOI: 10.22004/ag.econ.400040
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Digital Marketing Strategy to Increase Sales of SHIBIRU MSME Products

Binawan Luhung

Social media is used as a digital marketing strategy by many companies. This strategy is also implemented by SHIBIRU, a MSME which is engaged in the production of natural dyes. The purpose of this study is to find a digital marketing strategy as an effort to improve product marketing performance, analyze the inhibiting...

medical and health sciences clinical medicine engineering and technology
  • Universitas Negeri Semarang
  • DOI: 10.15294/jdm.v14i1.39268
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Artículo 2025 Acceso abierto Revisado por pares

The Impact of Digital Marketing on Customer Satisfaction and Loyalty in Digital Marketplaces: A Conceptual Study

Muhammad Rajab · Andri Yandi · M. Ridho Mahaputra

The development of digital technology has changed the interaction patterns between companies and customers, particularly through the increasingly widespread implementation of digital marketing in digital marketplace platforms. This study aims to analyze the impact of digital marketing on customer satisfaction and loyal...

economics and business social sciences
  • Yayasan Dharma Indonesia Tercinta (Dinasti)
  • DOI: 10.38035/sijdb.v3i2.289
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Other 2021

Property Business Digital Marketing Communication Strategy During the Covid-19 Pandemic at Kartika Residence

Yunita, Y. (Yunita) · Dunan, A. (Amri)

This research aims to find out the digital marketing communication strategy of the property business during the Covid-19 pandemic at Kartika Residence. The methods in this research use qualitative research using the theories Diffusion of Innovation and E-marketing. The analysis was conducted with the theory of Diffusio...

9. Industry and infrastructure Indonesia economics and business social sciences
  • Inara
  • Indonesia
  • English
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Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing Strategies Across Culture: Future Research of Cross Cultural, Algorithm Bias, Local Media, and Digital Literacy

Annisa Mardatillah · Sri Yuliani · Miharaini Md Ghani · Rosmayani Rosmayani · y 1 más

The purpose of this study is to examine the research findings on algorithmic bias against cultural relevance in digital marketing. The significance of local media in affecting consumer views examined, as well as determining the impact of digital literacy on MSMEs' acceptance of culturally relevant marketing messages. T...

economics and business social sciences
  • Association for Information Communication Tec...
  • DOI: 10.18421/tem144-17
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