Buscador de Tesis y publicaciones académicas

Organizational and economic mechanism for adapting a company’s marketing strategy in the digital environment

Natalia Kuzmynchuk · Tetiana Kutsenko · Hanna Pysarevska

The article explores the theoretical and practical aspects of developing an organizational and economic mechanism for adapting a company’s marketing strategy in the context of digital economic transformation. Emphasis is placed on the need for comprehensive transformation of marketing activities, covering both digital...

Enhancing E-Marketing Competence of Islamic Boarding School Students: A Case Study of Al Muin Syarif Hidayatullah

Firman Yudianto · Teguh Herlambang · Mukhtar Adinugroho · Mohamad Yusak Anshori · y 2 más

This study aims to explore the effectiveness of e-marketing training in increasing the sales revenue of coffee products in Al Muin Syarif Hidayatullah Islamic Boarding School. Using qualitative research methods, the study collected and analyzed data from interviews with students and school officials, as well as observa...

A Study of Recent Online Marketing Trends and the Sellers' Adoption of Them in India

Nandakeshwar Hiremath

Online marketing is the process by which a business markets and sells its goods and services to potential clients using internet-based tools. The tools and methods used to offer clients an original and improvised buying experience are continuously evolving, which defines internet marketing. Marketers are constantly wor...

EFFECT OF MARKETING INNOVATION STRATEGIES ON CUSTOMER EXPERIENCE OF COMMERCIAL BANKS IN NAIROBI CITY COUNTY, KENYA

Mumbua, Anne Munee · Mutinda, John

Purpose of the Study: The study examined the effect of marketing innovation strategies on customer experience among commercial banks in Nairobi City County, Kenya. It specifically assessed how digital marketing, social media engagement, personalised marketing, promotional campaigns, and online communication influence c...

Penerapan Digital Marketing pada Usaha Piscok 3Z Lumer

Lili Asmira

The aim of this digital marketing implementation project at the Piscok 3Z Lumer business is to analyze the application of the marketing mix strategy that has been carried out by Piscok 3Z Lumer, to apply digital marketing, and also to analyze the obstacles and solutions in the process of implementing digital marketing....

Critical Success Factors of Internet of Things and Digital Marketing

Shad Ahmad Khan · Hesham Magd · Bhanupriya Khatri · Shaina Arora · y 1 más

The internet of things (IoT) and digital marketing are two rapidly growing fields that have the potential to revolutionize the way businesses operate. However, for businesses to truly take advantage of the opportunities these technologies provide, it is important to understand the critical success factors that must be...

Utilization of E-Commerce and Digital Marketing to Increase Value Added Products for MSMEs and Home Businesses in Kerinjing Village

Burhanudin, B. (Burhanudin) · Yusnaini, Y. (Yusnaini) · Khamisah, N. (Nur) · Kartasari, S. F. (Shelly)

This community service aims to help business actors, both MSMEs and home-based businesses in Kerinjing Village, in the use of E-Commerce and Digital Marketing in order to increase the added value of a product. In the face of increasingly difficult business competition, especially in this COVID-19 pandemic situation, bu...

Transformasi Pemasaran di Era Digital: Peran Influencer dalam Digital Marketing

Stefany Angelina Maturangga

Dijital minimalizm: Tüketici eğilimleri ve işletmeler için yeni pazarlama perspektifleri

Sinem Sargın

The rapid spread of digitalisation has increased the time individuals spend on digital platforms, leading to excessive content consumption, attention distraction, and cognitive overload. In this context, the digital minimalism movement has emerged as an approach that encourages individuals to manage their technology us...

Ecological momentary assessment of digital food and beverage marketing exposure and impact in young adults: A feasibility study

Clare Whitton · Yvonne Hui Min Wong · Jerrald Lau · Xin Hui Chua · y 5 más

Unhealthy food marketing is contributing to the obesity epidemic, but real-time insights into the mechanisms of this relationship are under-studied. Digital marketing is growing and following food and beverage (F&B) brands on social media is common, but measurement of exposure and impact of such marketing presents nove...