Buscador de Tesis y publicaciones académicas

Pelatihan Digital Marketing Warga Dusun Sidorejo, Ngestiharjo, Kasihan, Bantul, D.I Yogyakarta

null Mursyid Mursyid · null Yuliantoharinugroho Yuliantoharinugroho · null Wilis Fahlefi · null Agung Hartadi · y 2 más

One of the problems faced by MSMEs in Sidorejo hamlet is marketing problems and skills in using technology. MSMEs in Sidorejo hamlet need technology-based business development so they can compete with new online businesses. The purpose of this writing is 1) Identifying the use of marketing media in MSMEs in Sidorejo Ha...

Plan de Marketing Digital para el reconocimiento y posicionamiento de la empresa Insfocont Learning & Methods, EIRL

Cruz Jimenez, Elizabeth Miguelina

Cruz Jimenez, Elizabeth Miguelina; director de proyecto: de Cepeda Aparicio, Leyre

Optimizing digital signage for in-store marketing: Insights on adoption intentions and message persuasiveness.

Van De Sanden, Stephanie

Exploring the Ethical Implications of AI-Powered Personalization in Digital Marketing

Amin Karami · Milad Shemshaki · Mustansar Ali Ghazanfar

Understanding User Attention and Engagement in Digital Marketing: An Eye-Tracking Analysis of Native Advertisements

Theodora Kremantala · Stefanos Balaskas · Maria Rigou

Market Orientation Drives Competitive Edge and Performance in Indonesian MSMEs

Ainnia Dewi Oktaviah · Dewi Komala Sari

This study examines the impact of Product Innovation and Market Orientation on Marketing Performance, with Competitive Advantage as an intermediate variable, among MSMEs in Desa Kejapanan, Gempol. Using a sample of 70 respondents and analyzing data with Path Analysis via SmartPLS 3.0, the findings reveal that Product I...

Relatório de estágio na agência I Am Social: marketing e comunicação digital de marcas

Carvalho, Diana Sofia Santos

Este documento, realizado no âmbito do estágio curricular na Agência de Marketing Digital I AM Social (com a duração de 1000 horas) e cujo tema é “Relatório de Estágio na Agência I AM Social: Marketing e Comunicação Digital de Marcas”, pretende compreender de uma forma simples e generalizada a importância da inserção d...

Marketing Activity and Its Relationship With Airports

Lázaro Florido-Benítez

Abstract This chapter describes the importance of marketing activities at airports. The link between marketing and airports has been reinforced by new technologies and digital marketing tools. This technological combination has had a high penetration in the user's smartphones and airport activities, particularly in non...

Enhancing E-Marketing Competence of Islamic Boarding School Students: A Case Study of Al Muin Syarif Hidayatullah

Firman Yudianto · Teguh Herlambang · Mukhtar Adinugroho · Mohamad Yusak Anshori · y 2 más

This study aims to explore the effectiveness of e-marketing training in increasing the sales revenue of coffee products in Al Muin Syarif Hidayatullah Islamic Boarding School. Using qualitative research methods, the study collected and analyzed data from interviews with students and school officials, as well as observa...

How can B2B companies improve their customer experience- : By using sensory marketing in a digital context

Hallgren, Caroline · Mamusha, Paula

Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more.But how do B2B companies comprehend sensory...