Buscador de Tesis y publicaciones académicas

Digitaalisen markkinoinnin kampanjan suunnittelu Savana Collection Oy:lle

Backman, Anna

Tämän opinnäytetyön tarkoituksena oli suunnitella digitaalisen markkinoinnin kampanja Savana Collection Oy:lle. Opinnäytetyön tavoitteena oli kehittää Savana Collectionin Oy:n digitaalista markkinointia eteenpäin tulevia kampanjoita varten ja antaa uusia ideoita tuleviin digitaalisen markkinoinnin kampanjoihin. Opinnäy...

Plan de Marketing Integrado para la Corporación Unisystem de Colombia Ubicada en la Ciudad de Villavicencio

Castro Mora, María Fernanda · Piñeros Sarmiento, Cristian Felipe

El informe de estudio de caso consistió en desarrollar un plan de marketing integrado para la Corporación Unisystem de Colombia, con el objetivo de mejorar su presencia en el entorno digital y aprovechar las oportunidades del marketing digital. Esto implica combinar estrategias offline y online para fortalecer su recon...

Plano de Marketing Digital para a empresa Aldeco

Lopes, Maria Isabel Oliveira

No âmbito do segundo ciclo de estudos do curso Mestrado em Marketing da Escola Superior de Tecnologia e Gestão de Viseu, foi realizado o Estágio Curricular na empresa Aldeco Comércio Internacional S.A. O presente relatório relata todas as atividades desenvolvidas durante os seis meses de estágio e apresenta o plano de...

INSTAGRAM DIGITAL MARKETING STRATEGY FOR @BRIYANI MANDHI NUSANTARA PRODUCTS FOR INCREASING SALES

M. Faruq Khusen · Didik Hariyanto

General Background: In the contemporary digital landscape, effective marketing strategies are crucial for business growth and product recognition. Specific Background: This research focuses on the digital marketing strategy employed by Briyani Mandhi Nusantara through Instagram, a platform that has become vital for eng...

DESTINATION MARKETING IN THE DIGITAL AGE: TRENDS AND CHALLENGES

Olesia Dolynska · Inna Shorobura

The article explores the fundamental aspects of the digital transformation of destination marketing within the context of globalization and the rapidly evolving tourism industry. Key digital trends are analyzed, including Big Data, personalized content, artificial intelligence, influencer marketing, and the integration...

MARKETING SIYOSATIDA BOZORNI SEGMENTLASH ASOSLARI.

Ismoilov Abdulxoliq Muxiddin o'g'li, Siddiqjanov Samandar

Annotatsiya: Ushbu maqolada bozorni segmentlash asoslari va yo’llari, buni marketing siyosatidagi o‘rni batafsil yoritilgan. Kalit so‘zlar: Bozor segmenti, brend, marketing segmentatsiyasi, raqamli marketing, mahsulot liniyasi. Abstract: This article describes in detail the basics and methods of market segmentation, it...

Food Marketing and Childhood Obesity: An Evidence-Based Examination of Influence, Mechanisms, and Policy Implications

Nalongo Bina K.

Childhood obesity remains a growing public health challenge in the United States and globally, with food marketing identified as a significant environmental driver of unhealthy dietary patterns among children. This narrative review synthesizes evidence on the mechanisms through which food marketing across television, d...

MODERN TYPES OF MARKETING ACTIVITY AS COMPETITIVE DEVELOPMENT TECHNOLOGY

K.S. KARANDIN

The purpose of the work is to identify the methodological features and characteristics of different types of digital marketing based on the analysis of theories, concepts, channels for implementing modern marketing practices, as well as to identify the characteristics necessary for the subsequent comprehensive study of...

Digital marketing of e-cigarettes in Southeast Asia: a neglected digital health and platform governance challenge for youth protection

Oo, Myo Zin · Tint, Soe Sandi · An, Kong Sam · Tun, Aung · y 1 más

Primjena digitalnog marketinga u hotelijerstvu

Murn, Ivan

This final thesis analyzes the concept of marketing with an emphasis on its history, evolution and influence of digital marketing to the hotel industry. In the introductory part, the basic framework is explained of marketing and its key concepts such as marketing mix, market segmentation, market positioning and marketi...