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Digitalization is transforming territorial marketing and regional economic development. In this paper we examine how regions can leverage innovative tools like crowdsourcing, social media advertising, and search engine marketing to enhance visibility, engage audiences, and drive growth. We address a gap in the literatu...
Abstract: Digital marketing is an all-encompassing term that makes marketing more practical than theoretical. Unlike traditional marketing, digital marketing is a versatile process that can combine one-to-one and mass marketing approaches with well-defined desired customers. This review article comprehensively examines...
Case StudyEffective Business Strategieseconomics and businesssocial sciences
Ukpabi Dandison Chukwu-nna · Karjaluoto Heikki · Abate Yabibal
The study aimed at investigating the readiness of firms in the tourism industry to adopt digital marketing as a marketing strategy – from an emerging economy perspective. The technology–organisation–environment framework and technology acceptance model were used to identify potential determinants of firms’ intention to...
Työn ja johtamisen muuttuminen digitaalisessa ajassaperceived usefulnessSchool of Resource WisdomDigitaalinen liiketoiminta ja talous (painoala)
Trends in digital marketing research have often been carried out by many researchers. This has spawned a deep interest and discussion about digital marketing in recent years. Evidenced by the increasing number of companies that recognize the use of digital marketing in selling and promoting their products. Digital mark...
The article aims to shed light on the role and impact of digital marketing on the sales volume level. It depends on distinct usage of digital marketing tools and the level of sales volume. Thus, the researcher follows descriptive method as a Academic research. The study achieved a number of results. The most vital resu...
Indonesiaeconomics and businesssocial sciencessales volume level
The marketing performance of bag MSMEs in Bogor is a complex phenomenon and still faces challenges, such as limited resources, lack of digital technology utilization, and lack of effective partnerships. This makes it difficult for bag MSMEs to improve their competitive advantage and marketing performance. This study ai...
Digital marketing is the promotion of products and services using the internet and digital technologies such as computers, mobile phones, websites and social media platforms. Digital marketing has been increasingly popular in recent years. Due to restrictions in travelling during the Covid-19 pandemic people spent more...
biological sciencesagriculture, forestry, and fisheriesagricultural and veterinary sciencesnatural sciences
The micro, small, and medium enterprises (MSMEs) in India produce a varied collection of goods. The rapid changes in technology and consumer preferences have a huge impact on marketing techniques. In contrast to large industries, MSMEs do not have any proper tools for marketing so it is one of the weakest areas wherein...
economics and businesssocial sciences8. Economic growth1. No poverty
Nurul Inayah · Abdul Kholiq Syafa'at · Yunus Zamroji · Ahmad Said Naja
Business actors are slowly starting to leave conventional marketing methods and switch to digital marketing. Digital marketing is the marketing of products or services using digital technology via the internet, social media, cell phones, or other digital media. There are many advantages to getting from digital marketin...
economics and businesssocial sciences8. Economic growth1. No poverty
This study aims to analyze the influence of digital marketing and product innovation on the marketing performance of culinary SMEs in Semarang City, with competitive advantage as a mediating variable. Digital marketing is considered effective in expanding market reach, building consumer interactivity, and trust. Produc...
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