Buscador de Tesis y publicaciones académicas

Propuesta de marketing digital para el posicionamiento de marca del restaurant Estación Veintiuno, San Ignacio

Aldana Adrianzen, Giancarlo Roel

Este estudio se desarrolló con el propósito de plantear una propuesta de marketing digital para el posicionamiento de marca del restaurant Estación Veintiuno, San Ignacio. Los objetivos específicos incluyeron diagnosticar las estrategias de marketing digital utilizadas por la empresa Estación Veintiuno, diagnosticar el...

The difficulty of ethical application in Small Business Marketing as regards the digital customer

Sánchez Díaz, Sergio

Marketing has evolved since the 1960s from a product perspective to a consumer perspective, with companies now using marketing to be more sociable, credible, and trustworthy. The academic study and application of ethics in marketing processes has been the subject of study since the very beginnings of marketing itself....

MARKETING INVESTMENT BONUSES IN THE INFORMATION AND TOOL SPACE HOLISTIC MARKETING

Naum L. Bogachek

The article is devoted to the toolkit of the information-instrumental space of holistic marketing, which ensures the implementation of holistic approaches in practice by stimulating the purchase of digital tools by broad masses of consumers. Special attention is paid to the definition of practical tools of holistic mar...

Pedagogical Strategies to Integrate Digital Marketing in the San Gabriel de Guachapelí Educational Unit: Estrategias Pedagógicas para Integrar el Marketing Digital en la Unidad Educativa San Gabriel de Guachapelí

García Paredes, Enrique Gabriel · Jácome López, Glenda Pilar · Martínez Pérez, Odette

Esta investigación explora estrategias pedagógicas para integrar el marketing digital en la Unidad Educativa San Gabriel de Guachapelí, ubicada en una zona costera con recursos limitados. Fundamentada en la necesidad de adaptar la educación a las demandas del mundo digital, el estudio tiene como objetivo aplicar estrat...

Marketing Communication Strategies in Increasing Brand Awareness: A Literature Review

null Muh. Faisal Jufry

In an increasingly competitive business landscape, companies must implement effective marketing communication strategies to strengthen brand awareness. Brand awareness plays a crucial role in shaping consumer perceptions, building trust, and influencing purchasing decisions. This literature review aims to analyze vario...

Digital Marketing Tools' Transformative Role in Sustainable Development: Navigating Limited Mobility and Disrupted Infrastructure Worldwide

Alona Tanasiichuk · Ganna Lozovska · Rafaela Znachek · Anna Shevchuk · y 3 más

This study explores the transformative role of digital marketing in promoting sustainable development amid global crises-specifically war, restricted mobility, and disrupted infrastructure. Using Ukrainian organic cosmetics (HS 3304) as a case, it evaluates export opportunities to high-potential markets such as the UK,...

El marketing digital como herramienta estratégica de apoyo al crecimiento y desarrollo organizacional de Rocanet

Rodríguez Bailón, María Irene · López Báster, Liliana Elvira

El uso de herramientas digitales en las organizaciones es fundamental hoy en día, debido a la transformación y los avances tecnológicos que ha sufrido el mundo empresarial, que necesita recurrir a la innovación constante para adaptarse a estos cambios. En este sentido, el objetivo de la investigación se centró en anali...

The Impact of Artificial Intelligence Dimensions on Digital Marketing Outcomes: Perspectives of Marketing Managers in Jordanian Manufacturing Companies

Autoría no especificada

Analyze The Marketer Activity in Digital Era with Implemented Digital Ethic

Rezi Muhamad Taufik Permana · Syifa Fauziah Hamidah

Digital technology has become part of marketing activities for a marketer, every marketer is currently required to be able to implement digital marketing activities. On the other hand, the use of digital technology raises issues that are hotly discussed, especially ethical issues.This research was conducted with a qual...

Implementation of Digital Marketing to Increase Sales Volume (Study at DW Sport Store)

Reza Muhammad Rezky · null Anggi Josetiyo Prayoga

This research explores the implementation of digital marketing strategies to increase sales volume at DW Sport stores. In the digital era, consumer behavior has experienced a significant shift. More and more people are looking for products and services via the internet, social media and other online platforms . Therefo...