Buscador de Tesis y publicaciones académicas

PELATIHAN DIGITAL MARKETING DAN INOVASI PRODUK GUNA MENINGKATKAN DAYA SAING UMKM IKAN PEDO SERBUK

Terttiaavini Terttiaavini · Lesi Hertati · Yosef Yulius · Tedy Setiawan Saputra

Abstrak: Pengabdian Masyarakat ini bertujuan agar tumbuh inovasi di masyarakat guna memberi kemajuan dalam bidang digital marketing laporan keuangan dan inovasi produk. Mitra pada pengabdian ini adalah UMKM Usaha Mandiri yang berlokasi di Kabupaten Musi Rawas Utara. Bidang usaha yang dilakukan adalah pengolahan pedo se...

Communication Strategies of Brand Management and Online Marketing of Digital Products

Fayvishenko, Diana · Mitchuk, Olha · Lorvi, Iryna · Konopliannykova, Marianna · y 2 más

The peculiarities of the communication strategy of brand management and Internet marketing of digital products play a key role in the commercial activities of the enterprise and its positioning in the information environment. The modern practice of using digital technologies in marketing is key to improving the competi...

Marketing und Sales Alignment – Miteinander, nicht nebeneinander

Dorothea Utzt · Carolin Durst

Development of Digital Bank Marketing in Modern Conditions: Status and Prospects

Ainel Kushurova · Gulzhan Alina · Dinara Kerimkulova

This study explores the development of digital bank marketing in Kazakhstan, examining its current state and future prospects. The research aims to identify key trends in digital banking strategies and their role in enhancing customer engagement. The findings indicate that the adoption of artificial intelligence, open...

Propaganda e Marketing em empresas, bibliotecas escolares e bibliotecas institucionais: a subestimação e subutilização do marketing, marketing digital e do neuromarketing em bibliotecas

Alan Freire De Lima · Arlete Freire De Lima · Eduardo Fofonca · Gabriel Cesar Dias Lopes

Objetivo: O objetivo deste trabalho teve apresentar conceitos de administração de marketing, marketing digital e marketing em unidades de informação, também chamadas de bibliotecas aplicadas em empresas, instituições e bibliotecas. Neste estudo focamos nos serviços e produtos oferecidos pelo Sistema Municipal de Biblio...

Humanistic and Sustainable Marketing. Marketing 4.0—A “Humanistic” Approach

Alfonso Pellegrino

Social Media Marketing of Public Universities in Ghana

Akwasi Bosompem Boateng

Innovations in Digital Branding and Content Marketing

Autoría no especificada

Information trends in marketing communications digital age

Svitlana Semenіuk · Liliia Yakymyshyn

The scope of marketing communications in the digital age is studied in the article, and new opportunities for advertising any product and brand are revealed. The goals of digital marketing communications are characterized, including: information dissemination, persuasion, and branding. It is proven that digital communi...

Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk.

Ologunebi, John · Taiwo, Ebenezer

The rise of digital marketing has dramatically changed how brands promote themselves and engage with customers, as Chaffey and Ellis-Chadwick discussed in their 2019 research. This article thoroughly explores "Digital Marketing Strategies, Planning, and Implementation," aiming to provide a comprehensive understanding o...