Buscador de Tesis y publicaciones académicas

Blockchain Digital Marketing

B. Jothikumar · Nirmala Baby

Any business can use blockchain technology to facilitate, authorize and record the exchange of value such as a service, merchandise, currency or information. The features of blockchain portrays that Governments, corporations, banks and pretty much any business can use (and are using) blockchain for financial transactio...

Era Digital Marketing 5.0 Bagi Pelaku Usaha UMKM di Kelurahan Rengas

Fadillah · Senen · Sri Nirmalawaty

Digital marketing tidak lagi menjadi sesuatu yang membingungkan, karenasemua yang dilakukan dapat dijalankan sendiri dan diukur kinerjanya. Dari hasil analisatersebut, para pelaku usaha yang mengikuti pelatihan digital marketing dapat belajaruntuk melakukan perubahan yang lebih baik dalam berwirausaha. Metode kegiatan...

Impact of Digital Marketing Strategies, Brand Image, and Influencers on Netflix Purchase Decisions

Rizky Hidayat · Rita Ambarwati

The research was conducted to analyze the influence of digital marketing strategies, brand image, and influencers on purchasing decisions for Netflix products. The study was analyzed using the questionnaire spread method to find out the significant outcomes of Netflix usage decisions as well as the impact of brand imag...

Pemanfaatan Digital Marketing sebagai Branding Usaha Kelompok Tani Koto XI Tarusan Kabupaten Pesisir Selatan

Tinda Afriani · Khasrad Khasrad · Dian Hafizah · Ade Fadhilah

Digital marketing adalah salah satu bentuk pemasaran yang memanfaatkan jaringan internet untuk mempromosikan, mengedukasi, memperkenalkan dan memberikan informasi produk kepada konsumen sehingga dapat terjadi suatu koneksi yang kuat antara produsen dan konsumen. Bentuk bentuk digital marketing ada banyak diantaranya ya...

THE EFFECT OF PRODUCT INNOVATION, WORD OF MOUTH AND DIGITAL MARKETING ON CONSUMER BUYING INTEREST IN USED TIRE RUBBER CRAFTS IN PON VILLAGE

Rodi Syafrizal

This study aims to examine the effect ofThe Influence of Product Innovation, Word Of Mouth and Digital Marketing on Consumer Buying Interest in Used Tire Rubber Crafts in Pon Village, the results of this study indicate that . 1)product innovation(X1) has no positive and significant effect on consumer buying interest (Y...

The Moderating Effect of Religiosity on the Effect of Digital Marketing and Brand Image on Student Savings Intention in East Java State Universities in Islamic Banking

Novi Kholifatul Mustaqfiroh · Yayuk Sri Rahayu

The background of this research is the low intention in saving of Islamic banking students. Using 4 variables, namely digital marketing, brand image, intention and religiosity. The research design used is a quantitative type analyzed using Patrial Least Square (PLS) with the SmartPLS 4 software analysis tool. The sampl...

SAFEGUARDING LOCAL INNOVATIONS: LEGAL PROTECTION OF IPR IN MOJOREJO VILLAGE

Agus, Santoso Prabowo

The development of the digital world is so rapid and has penetrated the business sector, making companies compete with each other to find candidates for digital marketers to support their business. Therefore, it is not surprising that digital marketers are now a separate profession. In addition to thriving digital mark...

Early Adoption of Innovative Media into Digital Marketing Strategies: An Abstract

Kelley Cours Anderson · Kerry T. Manis

PEMBERDAYAAN EKONOMI PEREMPUAN DESA BERBASIS DIGITAL MARKETING PRODUK RUMAHAN

Via Lalatur Rizki

The development of digital technology has impacted product marketing patterns, including for micro, small, and medium enterprises (MSMEs). However, many still lack the skills to utilize digital technology to develop their businesses. This community service activity aims to empower and develop businesses through brandin...

The Effect of Entrepreneurial Orientation, Product Quality, and Digital Marketing on Business Sustainability with Business Agility as a Mediating Variable in MSMEs in the Madiun Residency

null Vita Arista Widi · null Yusup Arip · null Wijianto

This study examines the effects of entrepreneurial orientation, product quality, and digital marketing on the business sustainability of batik MSMEs in the Madiun Residency, with business agility as a moderating variable. Using a quantitative approach, data were collected from 132 respondents and analyzed using PLS-SEM...