Buscador de Tesis y publicaciones académicas

Core Mechanism of Digital Marketing Communication Effect in the Era of Big Data

Runfa Li · Zheng Cao · Ou Wang · Xianghua Yue

In the era of big data, “digital marketing” is a fashion and a trend. To explore the core mechanism of digital marketing communication effect is to better play the role and advantages of digital marketing. This paper focuses on “digital marketing connotation overview”, “problems existing in the development of digital m...

Digital Marketing Trends and Content Strategies in the Indian Automobile Industry: A Thematic Qualitative Analysis

Dr.C .Sriram · Dr.A. Malarvizhi

ABSTRACT: The Indian automobile industry, one of the most dynamic sectors in the country, is currently undergoing a transformative phase propelled by the rise of digital marketing. This research paper explores the latest digital marketing trends in the Indian automotive sector with an emphasis on identifying the most e...

The Role of Digital Marketing in Achieving Sustainable Competitive Advantage

Edna Mngusughun Denga · Narasimha Rao Vajjhala · Sandip Rakshit

Digital marketing is a growing trend day by day, with internet marketing concepts becoming a powerful medium for digital marketing and electronic devices such as cell phones, digital billboards, tablets and laptops, portable game devices, and many gadgets that help in digital marketing. In this chapter, the role of dig...

Peningkatan Kemampuan Promosi Online Menggunakan Digital Marketing

Putra, I. A. (Ida) · Jayaningsih, A. A. (A) · Suhardiyani, P. E. (Putu)

Mitra pengabdian adalah Bapak A.A. Manik, seorang pengusaha yang menjual Lawar Bali. Berdasarkan hasil wawancara, promosi yang dilakukan mitra berupa promosi dari mulut ke mulut dan mengandalkan penjualan keliling. Kegiatan untuk PKM ini dimulai dari sosialisasi kegiatan dilanjutkan dengan pelatihan digital marketing d...

Conclusions

Niininen Outi

The five sections of this book covered some key trends evident in the Digital Marketing (DM) and Communication field: Data analytics and measurement, Digital transformation and innovations in marketing, Customer experience and (the merging of digital and physical) servicescapes, Ethics and privacy in digital marketing,...

Penerapan Digital Marketing Sebagai Strategi Pemasaran Pada UMKM Pakan Super Klasik

null Cindy Clarissa Quenby · null Maharani Ikaningtyas

The rapid development of internet technology in the current era has changed the paradigm of traditional marketing into digital marketing using internet media, which is known as digital marketing. Digital marketing plays an important role in the success of MSME marketing because it allows analysis of new target markets,...

THE INFLUENCE OF ENTREPRENEURIAL MARKETING AND DIGITAL MARKETING CAPABILITIES ON MARKETING PERFORMANCE: EVIDENCE FROM CULINARY MSMES

Salma Maulida Rahman · Weni Novandari · Tiladela Luhita · Tito Juwono Pradekso

This study aims to analyze the effect of entrepreneurial marketing on marketing performance in food and beverage MSMEs (Micro, Small, and Medium Enterprises) in the Barlingmascakeb area, with digital marketing capabilities as a mediating variable and market turbulence as a moderating variable. The findings reveal that...

Digital Marketing Trends in India

B. S. Sawant

Digital marketing has arisen as a crucial strategy for businesses seeking to thrive in the digital age. By acceptance digital marketing, businesses can unlock new streets for growth, engagement, and achievement in the ever-evolving digital background. Digital marketing is the use of electronic media by the dealers to i...

Digital Marketing: The Case of Digital Marketing Strategies on Luxurious Hotels

Dimitrios Belias · Ioannis Rossidis · Angelos Ntalakos · Nikolaos Trihas

DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS

Dejan Dašić · Vladan Vučić · Željko Turčinović · Miloš Tošić

The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate environments. This study tries to pinpoint the key strategies for attracting and keeping people while utilizing digital...