Buscador de Tesis y publicaciones académicas

SME Digital Content Engagement With Online Customers

Nicolaj Hannesbo Petersen · Gry Høngsmark Knudsen · Lone Vind Taklo

Modern consumers are active co-producers of content published on companies' different online platforms, but content must be relevant and engaging for customers to participate. Therefore, digital content marketing continuously calls for an improved amount of data and research to create and customize relevant, value-crea...

MARKETING TECHNOLOGY WITH RESPECT TO ONLINE SHOPPING BEHAVIOUR: A STUDY WITH REFERENCE TO BIDAR CITY

Rushali · Vishaka

The rapid growth of digital technologies has significantly transformed consumer shopping behaviour, especially in online platforms. Marketing technology (MarTech) plays a crucial role in influencing customer decisions through personalized advertising, social media marketing, AI-based recommendations, and digital paymen...

"Hyderabad\u2019s Digital Growth Boom 2026: Why Smart Businesses Are Partnering with the Top Digital Agency in Hyderabad"

Sanbrains Seo

"Hyderabad is rapidly emerging as one of India\u2019s most dynamic business ecosystems. With startups, tech firms, educational institutions, healthcare brands, and retail businesses expanding aggressively, digital competition is at an all-time high. In 2026, companies are no longer asking whether they need digital mark...

Future of Digital Marketing: How Influencers have impacted digital strategies

Shireen Gupta

THE ROLE OF LANGUAGE IN DIGITAL MARKETING STRATEGIES TO IMPROVE THE PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN MAROS REGENCY

Rosnaeni Arsyad · Heriani Heriani · Haerawati Haerawati · Muhammad Fuad · y 2 más

This study examines the role of language in digital marketing strategies and its impact on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Maros Regency. Language plays a vital role in creating persuasive communication, attracting audiences, and maintaining customer relationships in digital platforms...

The Influence of Digital Technology in the Digital Marketing

Ziqi Zhu

The Influence of English Language Use in Digital Marketing Content on Consumer Review Behaviour on E-Commerce Platforms

Rasail, Jurnal

AbstractThe rapid expansion of digital marketing has compelled firms to pay increasing attention to how they communicate with consumers in online environments. One critical element in this context is language choice, particularly the use of English, which is frequently associated with professionalism, modernity, and in...

Strategi Pemasaran Digital Peternakan Pada Produk Susu Perah Sapi(Studi Kasus : CV Langgeng Tani Makmur)

Adhi Widyakto · Endang Tri Widyarti

Abstract Offline marketing on farm products needs high cost. The high cost of marketing results in a less competitive selling price. Digital marketing is the right solution to this problem. This study aims to analyze the right digital marketing strategy for the company. The analytical method used is the analysis of Sos...

Sosialisasi dan Pelatihan Digital Marketing sebagai Strategi Pengembangan UMKM Desa Kayunan, Kayunan, Plosoklaten, Kediri

Putri Nurul Khasanah · Ulfi At-Tiqohtur Rohmah2 · Nurma Hidayah · Moh. Alfandi · y 14 más

Digital marketing has become a basic need for business actors, including MSMEs in Kayunan Village which is known for producing rengginang crackers and cassava crackers. With the change in consumer behavior from traditional to digital, MSMEs are required to adapt and utilize digital technology to increase competitivenes...

The Role of Cross-Border Digital Marketing Strategies and Technology Adoption in Promoting the Growth of SMEs in Nepal: The Moderating Effects of Digital Literacy, Regulatory Environment, and Financial Capacity

North American Academic Research

This research investigates how cross-border digital marketing strategies affect Nepal's small and medium-sized business (SME) development and promotion. Although SMEs are vital to the Nepali economy, their ability to expand is sometimes hindered by their restricted access to global markets. This study explores the ways...