Buscador de Tesis y publicaciones académicas

Artificial Intelligence in the Function of Content Creation in Digital Marketing

Jelena Šiđanski

The rapid advancement of techniques and technologies leads to the emergence of innovative solutions that facilitate, enhance, and shorten the time required for work. Companies are searching for innovative strategies that will help them more easily contend with growing competition and reach target desired consumers more...

Inovasi Produksi, Diversifikasi Inovasi Produk, dan Digital Marketing Kelompok UMKM Tempe di Desa Sepande Kecamatan Candi Kabupaten Sidoarjo

Muhammad Fathulloh · Dandi Ari Setiarno · Adam Rifqi Arinal Haq · Bagas Kurniawan · y 11 más

Sepande Village is one of the villages located in Sidoarjo Regency Candi District which has more potential in the field of MSME making tempeh. The lack of variations of products and marketing that is still simple is an obstacle for MSMEs to improve the economy. Developing product variations and digital marketing manage...

Persepsi Generasi Z Terhadap Efektivitas Email Marketing Sebagai Media Komunikasi Pemasaran Digital

Ananda Nurfadhilah · Rici Tri Harpin Pranata

Email marketing merupakan salah satu strategi pemasaran digital yang banyak digunakan perusahaan untuk menjalin komunikasi langsung dan personal dengan konsumen. Penelitian ini bertujuan untuk menganalisis persepsi Generasi Z terhadap efektivitas email marketing sebagai media komunikasi pemasaran digital. Generasi Z di...

PELATIHAN DIGITAL MARKETING MENGGUNAKAN MEDIA SOSIAL INSTAGRAM DAN MARKETPLACE BAGI PELAKU UMKM DESA KALIKEJAMBON, JOMBANG

Mar'atul Fahimah · Wisnu Siwi Satiti · Khotim Fadhli · Anis Listiani · y 2 más

The development of information technology has had a significant influence on various aspects of life, one of which is people's consumption patterns. For people who initially depended on offline markets, digital marketing has become inseparable from people's consumption patterns. Therefore, business actors, especially M...

The Role of Corporate Digital Marketing in Customer Loyalty a Survey Study on Customers of the Iraqi Cellular Communications Sector

MHMOOD KADHIM ABED ALWIDAWI · Romdhane Khemakhem

The research aimed to identify the impact of digital marketing on customer loyalty in the Iraqi cellular communications sector, by knowing the impact of digital marketing in terms of attraction, participation and communication on customer loyalty in the Iraqi cellular communications sector. The researcher relied on the...

Entrepreneurial Action - Final Thesis - Ahmed Qureshi

Qureshi, Ahmed

The definitive goal of the thesis is to analyze the effect of digital marketing and social media marketing on not only e-commerce, online or website-based companies but also companies who manufacture and sell their products individually via stores and outlets, and not online. Furthermore, the goal is to inquire, analyz...

Estrategias de marketing jurídico digital para oficinas y abogados independientes en Bogotá

Montes Yepes, Juliana · Páez González, Karen Lorena

En Colombia el Marketing Jurídico se encuentra regulado por varias normas unas generales y otras específicas, de acuerdo a lo anterior, es muy limitado lo que el Mercadólogo y Publicista puede hacer en tema publicitario y estrategias, sin contar que muchos juristas y mercadólogos no conocen el concepto, en este documen...

The Role of Advertising In Hotel Industry

Bekzodjon Oblakulov · Sardor Kuvandikov

General Background: The hospitality industry significantly contributes to the global economy, with hotels playing a crucial role in employment and revenue generation. However, maintaining a stable development and high occupancy rate in an increasingly competitive market remains a challenge. Specific Background: Marketi...

The Digital Customer

Autoría no especificada

Transformation of Rural Marketing Systems through Digital Platforms: An Empirical study towards the Challenges, Opportunities and Strategic Implications for FMCG Companies in India

Dr. Anil Nivrutti Pawar

With the rapid growth of technology in digital form, rural marketing systems in India have changed along with new challenges and possibilities for the companies that produce Fast-Moving Consumer Goods (FMCG). This study investigates the effect of digital platforms on rural marketing practices, the changing consumer beh...