Buscador de Tesis y publicaciones académicas

Digital Marketing, Human Capital and Performance of Small and Medium Enterprises (SME) in Northeast Nigeria: A Conceptual Review

Mohammed, Lawal Inuwa · Friday, Igbadumhe Abaye · Hashim, Sabo Bello

This conceptual review investigates the relationship between digital marketing strategies and Small and Medium Enterprises (SME) performance, focusing on the moderating role of human capital. The analysis highlights the crucial impact of digital marketing investments in improving brand visibility, customer engagement,...

Digital Marketing Strategy, Brand Awareness, Application of Big Data Technology, Impact on Business Success

Lutfiani, Ami · Kartawan, Kartawan · Abdullah, Yusuf

This research aims to examine the direct and indirect influence of digital marketing strategies, brand awareness and the application of big data technology, their impact on business success. The study was conducted on consumers online shop daster convection in Tasikmalaya. Sampling is carried out using techniquespropot...

Methodologies for Monitoring the Digital Marketing of Foods and Beverages Aimed at Infants, Children, and Adolescents (ICA): A Scoping Review

Vania Lara-Mejía · Bianca Franco-Lares · Ana Lilia Lozada-Tequeanes · Casandra Villanueva-Vázquez · y 1 más

While television has been the most widely used medium for food and beverage marketing, companies are shifting in favor of digital media. The ubiquitous digital marketing of breast-milk substitutes (BMS) and foods and beverages high in saturated fat, salt, and/or free sugars (FBHFSS) has been considered a powerful envir...

The Impact of Digital Marketing Strategies on Consumer Buying Behavior

Autoría no especificada

Strategi Digital Marketing Erha Store Official Dalam Menghadapi Penghapusan Fitur Tokopedia Seller Pasca Integrasi Tiktok Shop-Tokopedia

null Alisha Nadine Aurellia · null Syti Sarah Maesaroh · null Adi Prehanto

The integration of TikTok Shop and Tokopedia has changed Indonesia’s digital commerce ecosystem and encouraged sellers to adapt their marketing strategies. This study aims to analyze the digital marketing strategy of Erha Store Official after the integration and identify its adaptation challenges. This research used a...

Implementasi Branding Dan Digital Marketing Untuk Strategi Pemasaran UMKM Di Desa Ngampungan

null Retno Dwi Astutik · null Nurul Aulia Dewi · null Aptania Fairuz Wardani · null Amilia Eka Putri · y 2 más

Digital marketing is a form of marketing strategy that uses the internet as a link between businesses and consumers. By using the internet, businesses can reach more consumers and expand their market share. The application of digital marketing can increase the level of customer loyalty because the consumer's sense of s...

THE INFLUENCE OF TIKTOK CONTENT ON DIGITAL MARKETING OF ELECTRONIC PRODUCTS ON E-COMMERCE: A SYSTEMATIC LITERATURE REVIEW

Mochamad Rizal Yulianto · Akhmad Nur Mubarok · Muhammad Suyogo · Alshaf Pebrianggara · y 1 más

This study aims to analyze the influence of TikTok content on digital marketing of electronic products in e-commerce through a systematic literature review. TikTok, as an increasingly popular social media platform, offers various engaging content features for users. This study examines how elements of content on TikTok...

ANALYSIS OF THE INFLUENCE OF DIGITALIZATION ON THE DEVELOPMENT OF HALAL UMKM

Hediansyah R · Suryansyah S · Fauziah S · Risnawati Risnawati

Digitalization has benefits for business actors, one of which is MSME players. Digitalization has advantages such as making it easier to attract consumers through digital or online marketing, reducing costs, and expanding marketing networks. Digital marketing basically has quite a positive influence, but the use of dig...

Social Innovation for BUMDES Bicak Makmur: Sustainable Partnerships in Local Crafts Production and Marketing

null Tatas Ridho Nugroho · null Tomy Rizky Izzalqurny · null Muhammad Fuad · null Riska Dwi Aprilia · y 1 más

Purpose: This activity aims to enhance economic independence in Bicak Village by developing local craft products from regional resources, focusing on products like knitted bags and accessories made from unique natural materials. Method: The program employs a community partnership empowerment approach, including observa...

Implementasi Digital Marketing dan Technopreneur dalam Meningkatkan Kinerja Keuangan Pada UMKM Kota Medan

Rahmadani Rahmadani · Erwinsyah Simanungkalit · Muhammad Zuardi · Rosmawati Binti Jaafar

This study will provide an overview of how the use of digital marketing and technopreneurs affects the financial performance of MSMEs. Another important thing is for MSMEs to have a technopreneur mentality. The purpose of using digital marketing is to increase market share in productive partners if applied as a technol...