Buscador de Tesis y publicaciones académicas

Flipbook: ePreneur Biz Content

Azyanee Luqman · Norsilawati Mohd Hassan · Roseliza Hamid · Intan Nurul'Ain Mohd Firdaus Kozako · y 2 más

Flipbook: ePreneur Biz Content is an innovative digital marketing resource designed to support entrepreneurs, particularly those transitioning from traditional to digital marketing strategies. This flipbook serves as a comprehensive guide, offering practical insights and actionable content tailored to the unique needs...

THE CONCEPTUAL MODEL OF DIGITAL BUSINESS DEVELOPMENT

Lidiya V. Rudakova

The article substantiates a conceptual model of digital business development, which provides a theoretical basis for understanding the impact of digital transformation of entrepreneurial structures, digital business and Internet marketing on each other. The scientific novelty of the article lies in the analysis of a nu...

7Ps of Service Marketing and Digital Media on Purchase Intention in Tourism

Leo Andri Yulius Caesar · Anisa Larasati · Vincent Vincent · Nadia Sarah Wulandari · y 1 más

The Influence of Brand Image, Brand Trust, and Digital Marketing on Consumer Purchase Decisions at Nibra’s House Kraksaan

Deva Ummu Azizah · Muh Hamzah

Purpose: This study aims to analyze the influence of brand image, brand trust, and digital marketing on consumer purchase decisions at Nibra's House Kraksaan. Research Method: This study employed a quantitative approach using primary data collected through questionnaires distributed to consumers of Nibra's House Kraksa...

The Role of Digital Marketing and Advertising in Honda Motorcycle Sales at PT. Indako Trading Coy during the Covid-19 Pandemic (Study Case Dealer in Medan, Binjai and Deli Serdang)

Wandy Gozali Santy Tan

The covid-19 pandemic is a new disease since it entered Indonesia in April 2022. Of course, it becomes a problem for business actors where people are reluctant to consume. Digital marketing and advertising is the solution. Digital marketing and advertising are marketing strategies that are generally used to promote goo...

Penerapan Digital Marketing Dan Influencer Endorsement Saat Pandemi Covid-19 Pada Agen Frozen Food (Studi Kasus Umkm Wins Food Kebab Padang)

Afifah Khairani

Dengan adanya perkembangan teknologi dalam dunia kewirausahaan dapat membantu pelaku usaha dalam memasarkan produknya dimanapun, kapanpun dan kepada siapapun melalui media internet sebagai penghubung yang dikenal dengan digital marketing. Selain itu, peluang besar lainnya dalam menjalankan usaha bisnis dengan menggunak...

Analyzing OPPO's Digital Marketing Effectiveness and Its Impact on Consumer Engagement

Shrishty Pal

Abstract In an era where digital presence determines brand success, OPPO’s marketing evolution offers a case study on balancing analytics and engagement. This research explores how OPPO leverages digital tools—ranging from social media campaigns to AI-driven insights—to shape consumer perceptions and forecast demand. T...

Penerapan Pemasaran Digital dalam Meningkatkan Akses Pasar UMKM (Studi Kasus pada UMKM Rosyana Collection di Kabupaten Pekalongan)

Gunawan Aji, Putri Wulan Sari, M. Riyyan

The presence of digital technology is used as a sign of technological change in a more advanced direction, one of which is the existence of the internet. The existence of the internet provides an opportunity for MSMEs to promote their products easily and efficiently. This promotion can be carried out using digital mark...

DIGITAL MARKETING STRATEGIES AND THEIR IMPACT ON CONSUMER BEHAVIOR: AN ORGANIZATIONAL PERSPECTIVE

Dr. Mili Dutta, Dr. Pallavi Mittal, Dr. Pinaki Mandal, Bhavana Koduri, Dr. Shashvat Priyam Khare, Kota Lakshmi Veda Manas

This study examines the impact of digital marketing strategies on consumer engagement and conversion outcomes from an organizational perspective using a large-scale secondary dataset comprising over 200,000 campaign-level observations. Grounded in data-driven marketing and the Stimulus–Organism–Response (S– O–R) framew...

How Digital Technology Enhances Hotel Experience? Examining Experiential Marketing of Two Four-Star Hotels in Yogyakarta

Maryness Patrick · William Msilu Paulo · Antonius Sumarwan

This study intends to understand how digital technology in particular digital marketing and e-commerce enhance hotel experience. There are few studies discussing how these aspects of technology enhances hotel experience through adoption of the sensory elements of experiential marketing. This is a qualitative study cond...