Buscador de Tesis y publicaciones académicas

A Study on Customer Perception and Effectiveness of Digital Marketing Strategies: An Empirical Analysis of Consumer Engagement, Trust, and Purchase Intention

null Mrs.T.Naga Lakshmi · null Mr. G. Narendra Babu

Digital marketing has transformed the way businesses communicate with customers, promote products and services, and influence consumer decision-making. With the rapid growth of social media, search engines, online advertising, influencer marketing, email marketing, and content marketing, understanding customer percepti...

Assessing Digital Transformation Acceptance in Public Organizations’ Marketing

Anca Antoaneta Vărzaru

Digital transformation has a substantial impact on the activities of public organizations. The way public organizations conduct marketing has also changed due to digital transformation. This paper evaluates how digital transformation influences public organizations’ marketing activities in their employees’ perception a...

SINERGI BISNIS DIGITAL DAN DIGITAL MARKETING DALAM MENINGKATKAN BRAND AWARENESS DI ERA GLOBALISASI

Sarah Yuliani · Nidya Calista Sasi Ramadhani · Aura Nabila Putri Sentosa

In the age of globalization, the advancement of digital technology has prompted organizations to adopt digital strategies in their operations and marketing. Digital business synergy and digital marketing are essential components for enhancing brand awareness. Extensive research has been conducted on the synergy between...

Developing Digital Marketing

Thaichon, Park

Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

Digital Marketing in Practice:Design, Implement and Measure Effective Campaigns

Knight, Hanne · Vorster Larsen, Lizette; id_orcid 0000-0003-4017-7313

Digital Marketing in India – Services & Courses

Sanjana

A practical PDF guide on digital marketing services and job-oriented digital marketing courses in India. Learn SEO, paid ads, content marketing and performance strategies for real business growth and career success.

Marketing digital: Futuras tendencias de desarrollo - Martínez Baena, Carlota

Martínez Baena, Carlota

Technology has revolutionized the world. The way we interact, the products we buy and the access we have to information, among other things. This has all lead to a new type of consumer, and as a result, a new type of marketing, digital marketing. As a result, this project seeks to, on the one hand, study the evolution...

Systematic Literature Review on Digital Marketing in Women’s Healthcare Using the PRISMA Model

Nasrin Huda · Julinawati Suanda · Nor’izah Ahamed

Digital marketing is a rapidly emerging topic in both academic and industry sectors, particularly in the field of marketing. While numerous studies have explored the relationship between digital marketing and health, the exact scope and focus of this research remain unclear. This study conducted a systematic literature...

DIGITAL MARKETING: OPPORTUNITIES AND CHALLENGES FOR BUSINESSES

null Aswani Thampi P.R · null Dr. Ambeesh Mon.S

Consumer behavior, preferences and expectations have changed tremendously with the drastic increase in the use of internet during the last few years. This behavioral shifts among the consumers causes an immense impact on marketing scenario as well. The unimaginable growth in online shopping causes the companies across...

Opportunities and challenges in digital marketing in Bangladesh : Searching for collaboration possibilities with digital service companies in Finland

Ashraful, Alam

The aim of the thesis was to explore opportunities and challenges of digital marketing in Bangladesh along with searching for collaboration possibilities with digital marketing companies of Finland. The main argument of this thesis is that the digital marketing has become widespread worldwide. Theoretically, digital ma...