Buscador de Tesis y publicaciones académicas

Marketing Innovation in the Food Industry

Progga, Bosra Marriam

Marketing innovation is an indispensable tool in the food industry for product development and sustainability, but the research is inadequate in the context of emerging countries. Therefore, this research aims to investigate the role of marketing innovation in the Bangladeshi food industry. The study applied a qualitat...

The Impact of Project Management Strategies on the Effectiveness of Digital Marketing Analytics for Start-up Growth in the United States

Rifat E Kaniz · Abdur Rahman Lindon · Md Atiqur Rahman · Md Asif Hasan · y 1 más

The U.S. startup ecosystem is a highly competitive one and for that reason project management (PM) strategies have to be dovetailed with digital marketing analytics to propel business growth. In this study, the influence of structured PM methodologies like Agile, Scrum, Waterfall and Hybrid on digital marketing analyti...

Digital Marketing for Small and Medium Enterprises (SME) in Jakarta Capital Special Region

Rutman Lumbantoruan

The DKI Jakarta government socializes and facilitates improvements in welfare through small and medium enterprises (SME) activities in Jakarta. Digital marketing breakthroughs are one effort to increase the pace of the economy for the residents of Jakarta. So, it is hoped that SME can adapt to Era Society 5.0. This sys...

Understanding digital marketing adoption by start-up companies in India: through an integrated technology acceptance model and theory of planned behaviour framework

Sarika Sharma

Análisis de las estrategias de marketing digital para el Park Güell = Analysis of digital marketing strategies for Park Güell

Fondevila i Gascón, Joan Francesc · Puiggrós, Elena · Gutiérrez-Aragón, Óscar · Galindo Reyes, Júlia

El marketing digital ha permitido mejorar la promoción turística tanto para destinos como para atracciones concretas. En plena Sociedad de la Banda Ancha y globalización, el marketing optimiza estos productos turísticos, visibilizándolos y concediéndoles un valor añadido en contenidos y publicidad para que clientes pot...

Influencia del marketing digital en el posicionamiento y ventas de las medianas empresas en Ciudad Serdán, Puebla

Pascual Cortés Rodríguez · Pamela Campos Rivera · Stacey Daniela Pérez Fuentes · María Fernanda Pérez García

En este trabajo de investigación el objetivo es mostrar la influencia que tiene el Marketing Digital para aumentar el posicionamiento de la marca y el incremento de ventas ante clientes y en el mercado con el uso de plataformas digitales en las medianas empresas dedicadas al sector comercio de la localidad de Cd. Serdá...

Digital Marketing in Small and Medium Enterprises: Evidence from the Industrial Supplies Sector in Singapore

Chin, Kwee Yong

In this digital age, technology has affected many company businesses, including small and medium enterprises (SMEs). From the perspective of resource-based theory (RBT), SMEs inherently possess limited resources reducing the companies’ competitiveness in the marketplace. In the Singapore business environment, it become...

Business development through digital marketing for the Pothil business

Salma Shafiyya Ayu Mutiarani · Aziza Daning Fitrilia · Aprilia Kusuma Dewi · Anggia Riama · y 2 más

The purpose of this community service is to increase digital marketing knowledge and skills for pothil MSME actors so they can develop their business. This program method consists of several stages, namely observation, outreach, digital marketing training, and mentoring. The result of this training is that MSMEs alread...

GLOBAL MARKETING IN THE ERA OF DIGITAL TRANSFORMATION: CHALLENGES AND STRATEGIC OPPORTUNITIES

Kazakov, Temur

This study explores how global marketing is evolving in the digital era. It looks at how technology, cultural differences, and changing consumer behaviors shape international marketing strategies. The paper identifies major challenges companies face when entering global markets and highlights opportunities created by d...

PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN GUNA MENINGKATKAN AKUPANSI KUNJUNGAN WISATAWAN KEDOK OMBO GUNUNGREJO

Hadi Sumarsono · Reta Giyanti Supratman · Riqa Aniqa Helma Alam

Abstrak: Pada masa sekarang ini pariwisata perlu memanfaatkan media digital dalam melakukan pemasarannya supaya jangkauan wisatawannya lebih luas hingga mancanegara. Pariwisata yang terlibat dalam media digital dapat menikmati keuntungan bisnis secara istimewa, baik dari segi pendapatan, inovasi, daya saing, serta kese...