Buscador de Tesis y publicaciones académicas

Implementasi Storytelling Marketing dalam Membangun Brand Identity pada Startupreneur Clothing Lokal

null Richard Andre Sunarjo · null Adam Faturahman · null Muhammad Faris Ariq

The rapid growth of social media has driven a shift in digital marketing strategies from conventional methods to narrative-based marketing. One highly relevant approach is storytelling marketing, a technique used to convey brand values and character to build emotional engagement with consumers in the digital era. This...

Relatório de estágio – LKCOM

Ferreira, Clara Isabel Araújo

A revolução digital transformou a atividade das empresas e o marketing. O marketing digital permitiu às marcas definir estratégias de aproximação com o cliente e com base no seu perfil e jornada de consumo. Neste contexto, a formação nesta área assume um papel determinante e o presente relatório reporta a aplicação de...

Effectiveness of Digital Marketing Strategies on Consumer Engagement and Brand Awareness

Autoría no especificada

Incidencia del Marketing Digital en el Posicionamiento de Consultorios Dentales, Ubicados en el Cantón Durán

Arévalo Saguay, Danna Paula

El presente artículo académico tiene como objetivo principal analizar la incidencia del marketing digital en el posicionamiento de los consultorios dentales en el cantón Durán, por tal razón se estableció una serie de investigaciones sobre la situación de los centros odontológicos, donde se evidenció que existe un núme...

AI IN DIGITAL MARKETING

POOJA

Incorporating Al in different aspects of commerce has led to profound alterations in assorted sectors, and digital marketing is one of them. Advanced technologies such as machine learning, natural language processing, and predictive analytics help businesses transform their ways of interacting with customers, adapt the...

Utilization of Digital Marketing in Increasing Sales of Msme in Bengkalis Regency

null Juspiani Juspiani · null Yunelly Asra

This research project aims to utilize digital marketing to increase sales of Msme Martabak Mandor, Gatot Subroto street, Bengkalis City. Project implementation is carried out through 4 stages, namely (1) project preparation planning (2) project implementation planning, third (3) project completion stage, and Fourth(4)...

РОЗВИТОК ЦИФРОВОГО МАРКЕТИНГУ БАНКІВСЬКИХ УСТАНОВ

Autoría no especificada

The article draws attention to the issues of development of the system of digital banking services in Ukraine, in particular in terms of marketing and direct promotion of digital services of banking institutions. Therefore, the purpose of the study is to improve the methodological and applied principles and provisions...

PENDAMPINGAN PEMASARAN PRODUK UMKM OLAHAN SINGKONG MENGGUNAKAN DIGITAL MARKETING

Abdullah Abdullah · null Tri Sumiyanti

Impact Current technological developments require society to be able to face the challenges of the times. One of those affected by change is in the economic sector. The growth of society's needs is increasing which requires people to be aware of technology at this time, many consumers are utilizing technology via the i...

Mapping the Future of AI-Driven Digital Marketing: Bibliometric Insights on Personalization, Ad Optimization, and Customer Engagement

Dewi Deniaty Sholihah

The rapid advancement of Artificial Intelligence (AI) has significantly transformed digital marketing, particularly in the areas of personalization, advertisement optimization, and customer engagement. Despite the growing number of studies addressing these topics, research remains fragmented, with limited integration a...

PENDAMPINGAN CONTENT MARKETING SEBAGAI STRATEGI PEMASARAN ONLINE PADA UMKM DI DESA NENIARI, KABUPATEN SERAM BAGIAN BARAT

Hanok Mandaku · Hapsia S. Sahartira · Reindy A. Cokrowijaya

The development of digital technology encourages Micro, Small, and Medium Enterprises (MSMEs) to adapt to online-based marketing strategies to increase business competitiveness. However, most MSME actors in Neniari Village, West Seram Regency, still face limitations in utilizing digital media, especially in the impleme...