Buscador de Tesis y publicaciones académicas

Implementation of Digital Marketing through Social Media to Increase The Number of Visits at Ujung Suso Beach Tourism, East Luwu District

Agus Syam · Fenly Crosby Cloria Dajo · Asmayanti Asmayanti · Muhammad Jufri · y 1 más

This research aims to understand how to improve the number of visitors to the Ujung Suso beach tourist destination after implementing digital marketing. The research method used is qualitative descriptive research. Data collection was carried out through observation, interviews and documentation techniques as well as u...

Pengaruh Inovasi Produk, Digital Marketing, Dan Word of Mouth Terhadap Minat Beli Konsumen Pada Lampung Banana Foster

Lilya Febrianti · Umar Bakti · Hairudin Hairudin

Penelitian ini bertujuan untuk mengetahui pengaruh Inovasi Produk, Digital Marketing, dan Word of Mouth terhadap Minat Beli pada Lampung Banana Foster. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah seluruh pelanggan yang berkunjung dan memb...

Socialization and Digital Marketing Workshop for UMKM in Ngamprah District, West Bandung Regency

Rizki Indrawan · Eka Septriarini · Lukni Burhanudin · Marlina Marlina · y 1 más

Currently, the problem of the lack of understanding of SMEs regarding digital promotion in Ngamprah District has resulted in the product being less exposed to the wider community. The purpose of carrying out this activity is so that industrial players in this area can digitize their products without knowing the locatio...

Comparative Analysis of Traditional and Digital Marketing Effectiveness in SMEs: A Systematic Literature Review

Dequito, Arjay Paul D. · Mariñas, Klint Allen A.

Small and medium-sized enterprises (SMEs) operate within a competitive landscape where they must strategically engage with both traditional and digital marketing channels, each presenting distinct benefits and limitations. This systematic literature review explores the effectiveness of these two approaches, analyzing s...

Effect of Digital Marketing, Brand Image, and Brand Awareness on Purchasing Decisions on Moisturizer Products in Sidoarjo

Dini Anjarwani · Dewi Komala Sari

This research was conducted to find out whether there is an influence of Digital Marketing, Brand Image and Brand Awareness on purchasing decisions for Moisturizer products. This research method uses a quantitative approach with the population of Sidoarjo people who have bought Moisturizer products and are more than 17...

Difference Between Digital Marketing and Traditional Marketing Models

Gunay E. Imanova

RESEARCH OF DIGITAL TRENDS IN INSURANCE MARKETING

Tetiana Petrishyna · Anatolii Suprun · Hanna Andrushchenko

The article examines digital trends and innovations in insurance marketing that are shaping modern strategies for effectively promoting insurance services in a highly competitive market. It explores the challenges insurance companies face in adapting to digital transformation, focusing on changing consumer demands, the...

DEVELOPMENT OF DIGITAL MARKETING THE FORMATION OF THEORETICAL AND METHODOLOGICAL BASIS THROUGH THE DISCIPLINE CONCEPT

Yahyokhonov Niyozkhuja Bahroil Ugli

This article discusses the formation of the theoretical and methodological foundations of the development of digital marketing through the concept of digitalization, in particular, the concept of digital business models and the digital market ecosystem.

Digitalization of marketing and digitization of logistics processes in agricultural enterprises as key factors for successful European integration

Tetiana Ustik

The European integration of Ukraine’s agricultural sector involves not only aligning its products with European quality and safety standards but also developing competitive business models that utilize modern digital technologies. In this context, digitalization of marketing emerges as a key driver for successful integ...

The impact of digital marketing strategies on the performance of e-commerce platforms

Rodica Burbulea · Grigore Duhlicher

During a period in which digitalisation is redefining how companies interact with customers, digital marketing has become a crucial strategic component for the development and scaling of online businesses. E-commerce platforms - especially online marketplaces - have become a key pillar of the digital economy, and their...