Buscador de Tesis y publicaciones académicas

Digital Vs. Traditional Marketing: A Cross-Sectoral Analysis in The Goan Market

Ms. Kingel Savia De Sa · Mr. Piyush Agarwal

This study evaluates the comparative effectiveness of digital and traditional marketing in Goa, focusing on demographic influences, sectoral performance, and purchase triggers. Analyzing data from 364 regional respondents, the research employs quantitative techniques including Descriptive Statistics, Pearson Chi-Square...

THE INFLUENCE OF DIGITAL MARKETING AND WORD OF MOUTH ON PURCHASE DECISIONS THROUGH PURCHASE INTEREST IN MSME ROOF TILES PRODUCTS

Nawari Nawari · Sukesi Sukesi · Liosten Rianna Roosida Ully Tampubolon

This research is aimed at examining the direct and indirect influence of Digital Marketing and word of mouth on purchasing decisions through purchase interest tested on MSME roof tile products. The method used in this research is to use a quantitative approach. This research is included in the type of explanatory resea...

Pelatihan Digital Marketing Untuk Meningkatkan Kemajuan UMKM Di Desa Mojosongo, Kecamatan Reban, Kabupaten Batang

Firmansyah, Fitri Awan Arif · Nirmala, Amelia Putri · Esmiati, Amy Novalia · Nabilah, Igriya Fauzi

Di era modern ini, Digital marketing berkembang pesat dengan fitur-fitur menarik yang ada disetiap aplikasinya. Hal ini seimbang dengan berkembangnya smartphone yang kian menjangkau semua kalangan, dari remaja hingga orang tua. Akan tetapi ditengah berkembangnya smartphone, tidak diimbangi dengan pemanfaatan yang baik....

Digital Marketing

Shubham Parsoya

Improving content marketing strategy. A case study of a digital marketing agency.

Mahmoud, Rabia

This thesis explores the impact of content marketing strategies on customer engagement and retention within a B2B digital marketing agency. The main aim is to help provide ‘Company X’ a B2B digital marketing agency, with detailed insights to improve their client relationships by data-driven marketing. The research is c...

Building a digital consulting architecture for small and medium-sized businesses in Russia

V.E. Kovalev · E.A. Antineskul · A.I. Solareva

The paper deals with the integration of marketing consulting services in small and medium-sized businesses based on the resources of digital economy and digital products. The methodological apparatus of the research includes methods of analysis, classification, analogy and induction. The role and necessity of consultin...

Digital Marketing

Mahjabeen, Reshma

DIGITAL MARKETING

Harake, Firas

The role of search engine marketing : the case of Hertz Ride

Segismundo, Guilherme Filipe

Com o uso generalizado da internet, o instinto natural é o de se fazer uma pesquisa nos motores de busca sempre que queremos saber um pouco mais sobre algo. As empresas estão a par deste fenómeno e tentar tirar partido dele através do uso de search engine marketing, o método de internet marketing que tem como objetivo...

Digital Marketing of unhealthy products to children: evidence from the WHO CLICK framework

K Wickramasinghek · K Hetz · O Zhiteneva

Abstract The rates of childhood obesity are rising, the “on-screen” times of children are increasing, and the marketing strategies are more personalized and targeting than ever. Exposure to digital marketing of unhealthy foods to children and adolescents is a major concern as food and beverage companies can target adve...