Buscador de Tesis y publicaciones académicas

Research on the Optimization of Omnichannel Marketing Strategies for Tea Enterprises under the Background of Digital Economy: A Case Study of Shan Guo Yin Yi

Bingsheng Fu · Dongkai Lin · Jinke Lin

With the development of the global digital economy, marketing in various industries is gradually transforming and upgrading towards digitalization, and omnichannel marketing has become the latest model for marketing upgrading in various industries. Omnichannel marketing for tea companies encourages them to sell and pro...

THEORETICAL AND METHODOLOGICAL ESSENCE OF MARKETING STRATEGIES IN EDUCATION

Tkachova, N. P. · Klimov, M. V.

The research work is dedicated to the comprehensive study of marketing strategies in education within the context of globalization and digital transformation. The theoretical aspects of the concept of "strategy" and its evolution are revealed, and the essence of marketing strategies in education and their role in ensur...

STRATEGIC INNOVATIVE ORIENTATIONS OF MARKETING COMMUNICATION ACTIVITY OF ENTERPRISES OF EU AND UKRAINE COUNTRIES

Iryna V. Taranenko · Tetiana S. Mishustina · Svitlana S. Yaremenko

Modern international approaches to the interpretation of the “marketing innovations” concept, which is periodically reviewed by the international expert community in accordance with changes in the business environment in modern conditions, are studied. A comparison of the approaches, set out in the 3rd and 4th Oslo Man...

Marketing Digital

Mendez, Alexander

Pelatihan Pemasaran Digital sebagai Upaya Pemberdayaan Ekonomi Masyarakat Desa di Kecamatan Subang, Kabupaten Subang

null Karyono Karyono · null Siti Mujanah · null Ekbal Santoso

The Community Service activity (PkM) with the title “Digital Marketing Training as an Effort to Empower the Economy of Village Communities in Subang District, Subang Regency ”* aims to increase the knowledge and skills of Micro, Small and Medium Enterprises (MSMEs) in Subang District Village in utilizing digital techno...

Pendampingan Strategi Digital Marketing dan Pengelolaan Aplikasi Keuangan pada UD Sumber Barokah

Alfiyani Nur Hidayanti · Nafi’ Inayati Zahro · Izza Ashsifa · Muhammad Teguh Kuncoro · y 1 más

Background: Perkembangan teknologi informasi telah mengubah lanskap bisnis secara signifikan, termasuk bagi pelaku usaha mikro dan kecil (UMKM). Namun, masih banyak UMKM yang menghadapi tantangan dalam mengadopsi teknologi informasi, pemasaran digital, dan pengelolaan keuangan yang efektif. Kegiatan ini bertujuan untuk...

PKM Pelatihan Digital Marketing dalam Upaya Pengembangan UMKM Berbasis Teknologi di Desa Bucor Kulon Kabupaten Probolinggo

Ratri Enggar Pawening · Siti Wulandari · Luluk Muzayanah · Siti Rozidah Kamilah · y 4 más

Program Pengabdian Kepada Masyarakat (PKM) ini bertujuan meningkatkan pemahaman pelaku UMKM Batik Pancor Emas di Desa Bucor Kulon mengenai pemasaran digital melalui pelatihan dan pendampingan digital marketing. Dalam prakteknya, UMKM belum memiliki jaringan pemasaran khusus melalui market place. Digital marketing, khus...

PENERAPAN DIGITAL MARKETING UNTUK BISNIS UMKM DI MASA ENDEMI DALAM MENINGKATKAN PENJUALAN

Widiyati, Dian · Hasanah, Neneng · Napisah, Napisah

Pandemi Covid-19 membawa dampak yang besar bagi perkembangan pelaku Usaha Mikro Kecil dan Menengah (UMKM). UMKM harus mencari strategi yang tepat agar tetap bertahan. Salah satu strategi di masa pandemi ialah digital marketing yang memungkinkan pelaku UMKM dapat memasarkan produknya tanpa terkendala kebijakan-kebijakan...

Leveraging AI for Personalized Digital Marketing Campaigns in Albania

Teuta Thanasi Biti · Lazerta Rista

This article analyzes the usage of AI tools for the enhancement of personalized digital marketing campaigns in Albania, which were obtained from a survey interviewing 85 digital marketing entrepreneurs and online marketing business owners. While the advancement of AI technologies profoundly changes global marketing app...

Pendekatan Komunikasi Pemasaran Digital oleh Komunitas Fandom SBT Enhypen di Platform X

Ni Kadek Wulan Widyaswari · Ni Putu Yunita Anggreswari · Nuning Indah Pratiwi · Sahri Aflah Ramadiansyah

This study aims to analyze the digital marketing communication strategies of the SBT Enhypen fandom community in promoting K-Pop merchandise through the X platform (formerly Twitter). As part of the global K-Pop culture, fandoms have become active agents of digital marketing, transforming fan participation into a form...