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Artículo 2022 Acceso abierto Revisado por pares 2 citas

PEMANFAATAN DIGITAL MARKETING BAGI PENGEMBANGAN USAHA MAKANAN DAN MINUMAN

Indriyani, Ratih · Kempa, Sesilya

Micro, Small and Medium Enterprises have limitations in running their business in terms of awareness in the market, limited scope of sales area, and facing competition from local and other regions. This is a challenge for developing micro, small and medium scale enterprises. This community service activity is held on a...

HD28 Management. Industrial Management economics and business social sciences 8. Economic growth

• Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESI...
• Indonesia
• DOI: 10.24034/kreanova.v2i2.5220

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Publication 2025 Acceso abierto

Impact of Digital Transformation and Innovation in Marketing Education

Agodi, J. E.

This study undertakes a comprehensive examination of the impact of digital transformation and innovation in marketing education, a burgeoning field of research that has garnered significant attention in recent years. Utilizing a qualitative research approach, this study relied on secondary sources of data collection, i...

social sciences education

• gjrpublication
• DOI: 10.5281/zenodo.17830923

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Publication 2025 Acceso abierto Revisado por pares

Review of the book Digital Marketing Fundamentals: From Strategy to ROI (3rd Edition) Edited by Marjolein Visser & Mike Berry

Butković, Ivan

Authors Marjolein Visser and Mike Berry, in this year’s third edition of the book “Digital Marketing Fundamentals: From Strategy to ROI,” provide a detailed overview of contemporary digital marketing. The latest edition of the book was created by 19 co-authors, each of whom made a significant contribution to different...

Društvene znanosti Data-Driven Marketing Economics Digital Marketing

• University of Rijeka, Faculty of Tourism and...
• Croatia
• DOI: 10.20867/thm.31.4.11

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Artículo 2022 Acceso abierto Revisado por pares

PENGEMBANGAN PEMASARAN PRODUK UMKM DI DESA LARANGAN TOKOL JAWA TIMUR

Nur Syakherul Habibi · Rani Nur Fitrianti · Junaidi Efendi · Ria Kasanova

Abstrak: Desa Larangan Tokol memiliki banyak potensi dan produk yang dihasilkan oleh masyarakat. Usaha Mikro, Kecil dan Menengah (UMKM) di Desa Larangan Tokol melakukan pemasaran produknya secara konvensional dan terbatas. Para pelaku UMKM di Desa Larangan Tokol belum memasarkan produknya melalui digital marketing di t...

economics and business social sciences

• Universitas Muhammadiyah Mataram
• DOI: 10.31764/jmm.v6i3.8454

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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Strategi pemasaran digital scarlett whitening

Atika Dian Puspita · Devi Desrianti · Nur Anisa Amania · Erwin Permana

The current development of various marketing media means that business actors must be able to execute marketing strategies in various media channels, both directly and digitally. One product that utilizes all communication channels to market its products is Scarlett Whitening. Although it is classified as a new brand,...

economics and business social sciences

• Universitas PGRI Kanjuruhan Malang
• DOI: 10.21067/jrpe.v8i2.8352

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Artículo 2024 Acceso abierto Revisado por pares

Maximizing Sales with Social Media and Email Marketing: Lessons from MSMEs in Sumenep Regency, Indonesia

Ahmad Ghufrony · Lilis Ardini · Agung Pambudi Mahaputra

In the modern digital landscape, micro, small, and medium enterprises face significant challenges in reaching and engaging their target customers. This quantitative research study examines the impact of social media and email marketing strategies on sales growth in Micro, Small, and Medium Enterprises in Sumenep Distri...

economics and business social sciences

• Indonesia Academia Research Society
• DOI: 10.62157/ijietom.v2i1.57

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Artículo 2026 Revisado por pares

Strategic Marketing for Surveying Services and its Impact on Brand Awareness and Client Engagement: A Study of Selected Engineering Firms

Dr. H. Mickle Aancy · Sujith Kumar V

Strategic marketing has become an essential driver of business performance in service-oriented industries, particularly in technically specialized sectors such as surveying services. This study examines the effectiveness of strategic marketing practices and their influence on brand awareness and client engagement. A de...

economics and business social sciences

• Edtech Publishers (OPC) Private Limited
• DOI: 10.55041/isjem06867

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Artículo 2024 Revisado por pares

A STUDY ON CROSS CULTURAL ANALYSIS OF SOCIAL MEDIA MARKETING’S IMPACT ON YOUTH IN CHENNAI AND DUBAI WITH REFERENCE TO ZESTLOGIC SYSTEMS PVT LTD

Mr. Peermohamed A

In the era of digital transformation, Organization embarked on a comprehensive study to explore the dynamics of social media use, marketing perceptions, and digital content consumption among 345 participants. Utilizing statistical methods such as Spearman's rho correlation, Mann Whitney U test, and Kruskal-Wallis H tes...

economics and business social sciences

• Edtech Publishers (OPC) Private Limited
• DOI: 10.55041/isjem01909

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Artículo 2026 Acceso abierto Revisado por pares

The Influence of Social Media Marketing, Influencer Marketing, and FOMO on Impulsive Buying of Lifestyle Products: A Study of Generation Z in Yogyakarta

null Alim Risaldi · null Audita Nuvriasari

This study examines the effects of Social Media Marketing, Influencer Marketing, and Fear of Missing Out (FOMO) on impulsive buying of lifestyle products among Generation Z in Yogyakarta. A quantitative survey approach was employed, involving 100 respondents selected through purposive sampling. Data were collected usin...

economics and business social sciences

• PT Formosa Cendekia Global
• DOI: 10.55927/ijbae.v5i1.558

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Artículo 2026 Acceso abierto Revisado por pares

Hybrid Marketing Strategy Analysis at Danau Toba International Hotel Medan Using IFAS–EFAS

Novita Indah Ruth Lestari Pasaribu · Endang Sulistya Rini · Nisrul Irawati

Digital transformation in the hospitality industry has significantly reshaped marketing practices; however, many hotels continue to rely heavily on conventional promotional methods. Danau Toba International Hotel Medan, a long-established star-rated hotel that accommodates various meetings and events, recorded a Room O...

• Yayasan Banu Samsudin
• DOI: 10.59613/mjbms.v4i1.423

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