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null Muslihin · Noval Fahmi Hidayatulloh · Faqih Awaludin · Suci Fauziah · y 2 más
Social media has become a strategic tool for marketing Islamic educational institutions in the digital era; however, many Integrated Islamic Elementary Schools (SDIT) have yet to manage it in a planned and systematic manner, leaving its potential to enhance institutional competitiveness underutilized. This study aims t...
G. Gokulkumari · Ibrahim Alhassan · Sulafah M. Basahel
Augmented Reality is recognized as the newest clever breakthrough in marketing and is used to promote a variety of goods and services. Through the use of this technology, businesses and brands interact with their target market to learn everything about their current and potential customers’ expectations. However, impor...
Innovations occur in we use in daily life many areas with the impact of technological developments. The impact of these changes are seen in both personal and marketing. Digital marketing methods provide the opportunity to analyze the target audience correctly. The effective using of digital marketing in the marketing s...
İşletmeeconomics and businesssocial sciencesPazarlama;Dijital pazarlama;Dijitalleşme
There has been a shift and merging of offline and DMS for businesses to become more customer-centric (Chaffey & Bosomworth, 2013). The use of the internet continues to rise, providing a steadily growing source of economic benefits in both B2B and B2C DMS for reaching customers (Bhosale, Raverkar & Tamondkar, 2020). Bus...
In the current era of increasing cyber threats, it is important to understand the role of marketing strategies in improving cybersecurity. This paper analyzes how effective marketing strategies, particularly those related to SEO, can reduce attack vectors and limit user profiling of phishing sites and other malicious a...
Ahmad Iskandar Rahmansyah · Joni Hendra · Dwi Iryaning Handayani · Siti Masluha · y 3 más
With a premium, halal-certified quick Ginger-Turmeric-Temulawak product, the Bayu Segara fishermen's organization has great difficulty growing their company. Important problems include underutilization of the potential of the product, poor digital expertise, limited manual marketing efforts, and limited promotional rea...
This study aims to identify the need to improve the digital marketing readiness of Cibaduyut shoe and footwear craftsmen. Cibaduyut is one of the largest and oldest local shoe and footwear industry centers in Bandung City that is in demand by both national and international markets. However, several problems were found...
Digital marketing is gradually transforming the way farmers market their products by enabling direct interaction with consumers and reducing dependence on intermediaries. This study examines farmers awareness, adoption, and digital resource utilization marketing tools for direct-to-consumer sales, along with the diffic...
Andri Al Qusairi · Candra Candra · Sudarta Sudarta · Dedy Iswanto · y 1 más
This study seeks to explore the effects of digital marketing, product quality, and customer relationship management (CRM) on consumer loyalty within the context of online retail. Employing a quantitative approach, the study conducted a survey among 91 respondents, comprising 34 males and 56 females. Data collection ins...
Titus Kristanto · Wachda Yuniar Rochmah · Eka Cahya Muliawati · Rachman Arief · y 3 más
The creative industry in Indonesia, particularly the home industry, is experiencing rapid growth due to the presence of various product innovations that cater to increasingly diverse market needs. The home fishing rod industry faces difficulties in expanding the market and increasing product sales. One of the main obst...
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