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Digital marketing has rapidly evolved into a strategic tool for organizations, driven by advancements in artificial intelligence (AI), business intelligence (BI), mobile technologies, and data analytics. This study provides a comprehensive review of digital marketing literature by synthesizing findings from bibliometri...
The development of technology has had a tremendous impact on the national economy, especially in the MSME sector. The main problem that must be faced by MSME players is that many of them do not keep up to date and are familiar with technological developments. Therefore, the government actively encourages MSME players i...
null Aris Fadly · Raihan Achmad Suhada Suhada · null Diar Putri Yani · null M Handika N · y 1 más
Abstract - Digital technology has become an essential part of educational development, supporting both teaching and learning processes and promoting educational services. Edulink, a digital education platform, offers various features to support educational activities. However, the challenge of increasing the platform's...
Qurotul Aini · Sutama Wisnu Dyatmika · Mochamad Heru Riza Chakim · Miftakhul Khasanah · y 1 más
The digital transformation in the era of Artificial Intelligence (AI) has revolutionized marketing practices by placing data analysis at the core of adaptive and precision-based strategies. This study aims to analyze how the integration of AI and business data analytics can strategically and sustainably enhance the eff...
The continuous iteration of digital technology and the popularization of technologies such as 5G and artificial intelligence have driven structural changes in consumer behavior, and traditional marketing models are no longer suitable for the decision-making logic of the new consumer era. Based on the public data of Chi...
null Laeli Istikharoh · null Yunita Aditia Nur Pertiwi · null Maya Rahmawati · null Damar Firdaus · y 2 más
This study investigates the role of digital marketing in enhancing the competitive advantage of micro, small, and medium enterprises (MSMEs) in the culinary sector, with a focus on Yohana Kitchen in Jakarta. In the digital age, the utilization of social media and digital platforms has become a critical marketing strate...
Endang Sutrisna · Raga Harpa Redhoirfandi · Elisabet Sibuea · Gabriella Wildania Milandry · y 6 más
The Community Service Program (KUKERTA) of Universitas Riau, in collaboration with Rumah BUMN Pekanbaru, was conducted to enhance the capacity of micro, small, and medium enterprises (MSMEs) in Mentangor Village through business legality assistance and digital marketing training. The legality assistance focused on the...
The main objective of this bibliometric article is to analyse and synthesise existing research that explores the relationship between digital marketing strategies implemented by higher education institutions and the satisfaction perceived by students. A bibliometric methodology was adopted, constructing a canonical sea...
Under the background of the deep integration of the global digital economy and cross-border e-commerce, the wig market in the U.S. shows unique growth momentum and market complexity with high reliance on digital marketing. As a typical representative of China's wig industry going overseas, the company has relied on Tik...
Mohammad Rezza Fahlevvi · Nur Azizah Heriyani Putri
Despite its strong cultural value, the Batik Trusmi industry in Cirebon faces challenges in competing globally due to limited knowledge of digital marketing and branding. This study aims to analyze the role of modern marketing in enhancing the competitiveness of Batik Trusmi and to identify the need for digital marketi...
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