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The rapid expansion of digital business presents significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness. However, many MSMEs still face challenges in effectively implementing digital marketing strategies due to limited capabilities and strategic orientation. This stu...
Digital marketing is a combination of all marketing activities carried out through electronic media and the internet. Some of the digital marketing activities include SEO, SEM, social media marketing, email marketing, content marketing and more. Facebook Instagram with the advent of the Internet in the 1990s, digital m...
economics and businesssocial sciences8. Economic growth
Businesses today need a strong online presence to stay competitive. Partnering with a digital marketing agency in Bangalore helps companies improve visibility, attract customers, and generate quality leads through strategies like SEO, PPC, and social media marketing. Nextwebi, a trusted digital marketing company in Ban...
Digital content marketing is now the talk of the world of marketing which is busy being used by all groups, both individuals and business people, to get better profits. PT Hoki Adi Karya or Hakka Indonesia, is one of the companies engaged in the digital academy which facilitates debriefing in the field of digital marke...
Abstract This chapter is a descriptive study of digital marketing to stimulate electronic word-of-mouth (e-WOM) through the social impact of content creation. This chapter firstly introduces the background, concept, and development of e-WOM. Secondly, discuss the relationship between digital marketing and e-WOM. Finall...
This study examines the influence of digital transformation, innovation capability, social media marketing, and market turbulence on marketing performance among creative economy players in Malang City. It also analyzes the mediating role of social media marketing in the relationship between digital transformation and i...
This research paper explores the significant influence of digital marketing on consumer purchasing behavior. With the fast growth of internet accessibility and digital platforms markets have shifted from traditional to more personalized and interactive strategies. The rise of digital marketing has transformed the way c...
Muhammad Alif Nasrullah Abdullah · Doris Padmini Selvaratnam
This study investigates the effectiveness of digital marketing tactics in promotingproducts, addressing both industry needs and academic gaps. The rapid transition from traditional to digital marketing and significant investments in digital advertisinghighlight the necessity for optimized strategies to achieve satisfac...
Today, the world has become a digital platform where technology has become an important part of day-to-day life. The world is growing at a rapid pace where there is a new innovation every other day. As days are passing, every aspect of life has become online. Companies have also identified the scope and opportunity of...
This study investigates the scope and implementation of digital marketing in South Rural Tamil Nadu. The research explores the unique characteristics and challenges of rural markets and examines how digital marketing can be effectively utilized to address these issues. Key components analyzed include internet penetrati...
9. Industry and infrastructureeconomics and businesssocial sciences11. Sustainability
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