Buscador de Tesis y publicaciones académicas

Digital Marketing and Brand Image as Determinants of Customer Trust and Booking Intention: A Study of Hotels in Medan

Lili Suryati · Mila Rachmawati · Andyan Pradipta Utama · Nunung Ayu Sofiati · y 1 más

The hotel industry has increasingly adopted digital marketing strategies to remain competitive in the era of online travel platforms and information transparency. In this context, digital marketing activities and brand image are expected to play a critical role in building customer trust and influencing booking intenti...

Digital marketing adoption by small travel agencies: a comprehensive PLS-SEM model using reflective and higher-order formative constructs

Ankita Sharma · Swati Sharma

PurposeThis study examines the vital factors that influence digital marketing adoption among small travel agencies (brick-and-mortar) and the impact of digital marketing adoption on organizational performance modeled as a formative-formative HOC.Design/methodology/approachThis empirical study builds on diffusion of inn...

Overview of Digital Marketing Services

null Priyanka · null Vimmi Malhotra

Understanding the concept of digital marketing and the objective of the Internship is to understand the requirements of the client and develop the strategies according to the requirements to achieve the client’s objectives

Trends and Impact of Digital Marketing on Consumer Engagement in Sustainable Business Based Fashion E-Commerce: A Bibliometric Approach

Riflah Adzahra , Afifah · Murniati, Murniati

Trends and Impact of Digital Marketing on Consumer Engagement in Sustainable Business Based Fashion E-Commerce: A Bibliometric Approach Data

The Influence of Social Media Design, Promotion Tools, and Product Quality on Service Marketing Performance in the Digital Economy Data

Murniati, Murniati · Mathew , Brandon · Hidayah, Nurul

The Influence of Social Media Design, Promotion Tools, and Product Quality on Service Marketing Performance in the Digital Economy Data

Penerapan Elemen STEPPS di Instagram Reels Moira Workshop

Lavender Lavender · Diah Ayu Candraningrum

Social media, particularly Instagram, plays a significant role in helping companies and small businesses promote their products or services through features like Reels, which can quickly reach a broad audience. Digital marketing has now become a new trend known as viral marketing, a strategy that relies on word-of-mout...

Competitive Strategies in the Marketing Activities of Enterprises in the Digital Economy

Maryna Kravchenko · Bohdan Fediuk · Oleksandr Reviakin

The article is devoted to the study of the features of implementing competitive strategies in the marketing activities of enterprises to ensure the proper level of competitiveness of enterprises in the digital economy. The essence of digitalization is revealed and its positive aspects of the impact on the development o...

Marketing research of digital tools of direct marketing of agricultural enterprises

Tetiana Yanchuk · Natalia Buga

The article examines digital tools of direct marketing of agricultural enterprises. Features of direct interaction with buyers are determined. Email, messengers, Direct, CRM communications and other digital tools are considered. The need for marketing research before choosing a direct contact channel is substantiated....

Consumer Behavior towards Online Shopping in Bihar: A Digital Marketing Perspective

null Dr Jay Prakash

The rapid expansion of digital technology and the internet has significantly altered consumerbehavior worldwide. Bihar, a state with a growing internet user base, has witnessed a surge inonline shopping. This research paper examines consumer behavior towards online shopping inBihar from a digital marketing perspective....

Research Hotspots and Frontier Analysis of Digital Marketing in China

Jiangping Wan · Qingchen Wu · Qianling Feng