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Ni Putu Anggi Trusiana Maherliza · Desak Made Febri Purnama Sari
Background: The rapid development of digital marketing, especially through social media, has changed consumer behavior in seeking information and making purchase decisions. Activities such as influencer marketing engagement, user-generated content (UGC), and viral beauty trends are the main strategies in promoting prod...
Abstract. It is widely acknowledged that digital marketing strategies can facilitate the enhancement ofbrand capital among tourism enterprises, particularly due to their growing exposure to the digital transformationenvironment compared with traditional marketing approaches. This study examines the effectiveness of mul...
O presente relatório de estágio consiste num plano de marketing digital para a Eurotux, uma empresa com 24 anos de experiência no setor das tecnologias da informação. O principal objetivo do plano é reforçar o posicionamento da Eurotux como uma referência de mercado nas soluções informáticas feitas à medida, através da...
EurotuxEstratégias de marketingDigital marketingMarketing strategies
This study examines the impact of digitalization on management practices and marketing strategies of Ukrainian companies. It analyzes the current state of implementation of cloud solutions, artificial intelligence tools, and data analytics platforms in the e-commerce, fintech, and IT services sectors. Six categories of...
Ahmer Ali · Sher Zaman · Muhammad Hamza · Abid Hussain Nawaz
The effect of digital marketing strategies on consumer decision-making: The mediating role of perceived trust is proposed as the title of this work. The use of personalized advertisement, social media as well as data analysis as a tool for promoting the message has become vital in the aspect of shaping consumer choice...
Micro, Small and Medium Enterprises (MSMES) engaged in the world of Food and Beverage (F&B) in the Sentul Village area are one of the community service partners. One of these partners was established by the RT 01 association in the Sentul Village area with the lack of a conventional marketing system owned by these MSME...
economics and businesssocial sciences8. Economic growth
Based on the formulation of the problem in this study is whether Digital Marketing has an effect on sales of Nagoya Donuts in Padang City, does Traditional Marketing affect sales of Nagoya Donuts in Padang City and does Word Of Mouth (WOM) affect sales of Nagoya Donuts in Padang City. This type of research uses quantit...
null Eva Prihatiningsih · null Harries Arizonia Ismail
This study aims to examine the influence of product quality, price affordability, online customer ratings, and digital marketing on purchase intention for products on the Shopee online shopping platform. The research sample consisted of 100 Shopee users in Desa Bolo, Demak Regency, selected using the Slovin formula. Da...
This article examines in detail and analyzes the role of new digital marketing tools in the promotion and advertising of museum communications. Specialists of the foreign museum industry have considered approaches to the marketing of the museum industry, analyzed the main directions of new technologies of digital marke...
economics and businesssocial sciences11. Sustainability
This study examines the role of digital marketing strategies in enhancing customer engagement and brand loyalty on e-commerce platforms, emphasizing the mediating effects of trust and perceived value. Using survey data from 400 e-commerce users, the results reveal that personalized, relevant, and frequent marketing eff...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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