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Auliya Shofi · Maryatul Aini · R. Muhammad Alif Nuurulloh · null Dian Eswin Wijayanti
The village of sotabar is one of the villages where the majority of its inhabitants work as fishermen so that some of the village people have a business using processed seafood. In the process of marketing, the village people have not made the most of the Internet media, due to the lack of facilities and information as...
The purpose of the study is to establish the manner in which experiential marketing has affected digital innovation and pay-later choices on Shoppe customers e-commerce customer loyalty. using quantitative methods and a method of non-probability sampling like simple random sampling with 100 samples. SEM (Stuctural Equa...
This study examines digital media in Islamic banking marketing. The type of research conducted is library research with a qualitative descriptive approach. The study results indicate that Islamic banks in Indonesia have transformed digitally by optimising various digital platforms such as Facebook, Twitter (X), Instagr...
Marketingmedia and communicationssocial sciencesDigital Media
Letunovska, Nataliia Yevhenivna · Khomenko, Liliia Mykolaivna · Liulov, Oleksii Valentynovych · Olefirenko, Oleh Mykhailovych · y 6 más
The textbook contains provisions that reveal the main points of marketing in the digital environment and the basic tools necessary for a marketer to successfully implement a variety of projects on the Internet. In particular, the types of Internet business, business models and characteristics of creating a business in...
This research analyzes digital marketing strategies in increasing muzakki's trust in the lidzikri zakat amil institution using descriptive qualitative research methods, where the research focus is on digital marketing programs implemented by the lidzikri zakat amil institution in increasing muzakki's trust in giving za...
Md. Ashrafuzzaman · A. S. M. Adib Hasan Rishat · Md. Sharif Hossain · Mohammad Tareq Alam
For the time being, people are becoming habitual on social media and digital marketing. This has changed the behaviour of the consumer and the strategies in which companies run their business. Social-media and digital marketing offer significant opportunities to organizations through lower costs, improved brand awarene...
media and communicationssocial sciences12. Responsible consumption
null Akhmad Mubadilah · null Haris Karyadi · null Evi Sirait · null Krisna Meidiyantoro B. · y 1 más
The purpose of this study is to analyze the impact of digital marketing strategies on the growth of startup businesses. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches....
Fismayatni Cholifah · Usep Suhud · Doni Sugianto Sihotang · Rissa Hanny · y 1 más
This chapter examines the rapid expansion of Indonesia's Muslim fashion industry, which increasingly intersects with sustainability challenges and digital transformation. Despite growing interest in halal fashion and green marketing, existing studies remain fragmented and rarely integrate Islamic ethical principles, en...
The article examines the evolution of the concept of digital leadership and assesses the key parameters of trends in its interpretation. Digital leadership practices in the field of human resource management are analyzed as a key aspect of HR marketing in the context of the digitalization of the economy. It is argued t...
null Ahmad Ashifuddin Aqham · null Laksamana Rajendra H.A.F · null Haris Ihsanil Huda · null Bagus Sudirman · y 1 más
UMKM have an important role in the Indonesian economy, but the biggest challenge they face is limited marketing and consumer reach. This research aims to analyze the use of digital marketing through social media as a marketing strategy in Kampoeng Jadoel UMKM . The research method used is descriptive qualitative with d...
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