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Radchenko, Yury · Marenych , Viktoria · Marchenko, Olga · Kryvosheeva , Nadiya · y 2 más
The conceptual approaches to definition of the purposes, principles and directions of the digital transformation of marketing activity of enterprises offering services according to technologies and methods of Marketing 4.0 have been proved on the basis of modern theories of service marketing. The inclusiveness and cust...
digital transformationsService marketingMarketing 4.0cross-channel marketing communications
Digital marketing is becoming increasingly important in the tourism industry as a way to reach a wider target market and increase sales. This study uses a qualitative descriptive method aimed at exploring digital marketing opportunities in the tourism industry through a case study of IndiHome PT. Telekomunikasi Indones...
The purpose of this study is to analyze the effect of Digital Marketing on Brand Advocacy with Perceived Service Quality and Customer Engagement as intervening variables. Data analysis techniques include path analysis quantitative methods using questionnaires distributed to 100 respondents using certain criteria, with...
CITATION:Rahman, K. T. (2021). Applications of Blockchain Technology for Digital Marketing: A Systematic Review. In R. Bansal, P. Malyadri, A. Singh, & A. Pervez (Eds.), Blockchain Technology and Applications for Digital Marketing (pp. 16-31). IGI Global. http://doi:10.4018/978-1-7998-8081-3.ch002Using blockchain techn...
The advent of Artificial Intelligence (AI) has revolutionized the digital marketing landscape, enabling businesses to personalize customer experiences, optimize marketing strategies, and enhance consumer engagement. This study examines the role of AI in digital marketing, with a specific focus on recent trends in Amazo...
Digital marketing has become an integral part of modern business strategies, enabling organizations to reach a wide and diverse audience. However, the lack of diversity, equity, and inclusion (DEI) within digital marketing practices has limited its effectiveness and hindered its potential to connect with diverse consum...
As Internet use increases and lifestyles begin to transform in various ways, consumers have become more aware of luxury hospitality, which was originally only accessible to high aristocracy. This has led to a unique form of brand worship, increasing gravitas through digital marketing. However, luxury hospitality busine...
330economics and businesssocial sciencesAbsorptive capacity
Abstract This study examines the co-marketing dynamics, cross-cultural marketing, and fashion digital integration with regard to their significance in the contribution to enhanced marketing influence in the fashion industry. Using regression analysis, the study shows that cross-cultural marketing and fashion digital in...
In an ever-evolving business landscape, digital marketing has emerged as a transformative force, reshaping interactions between brands, consumers, and society. This book provides a comprehensive analysis of the evolution of marketing from traditional models to the complex digital ecosystem, using the concepts of Digita...
Nowadays, a large number of customers are spending their time on social and digital media for a variety of purposes ranging from information searching to the final purchase of products. Responding to this shift, marketers are spending a significant part of the advertising budget on digital marketing. Therefore, the pur...
Social sciences (General)H1-99Q1-390Science (General)
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