Buscador de Tesis y publicaciones académicas

Pendampingan Branding Dan Digital Marketing Untuk Meningkatkan Penjualan Produk UMKM Catering Di Kelurahan Kepanjen Kidul, Kota Blitar

null Junita Pramita Sari · null Nurjanti Takarini

Based on the problems faced by UMKM Catering in the Kepanjen Kidul sub-district, Blitar City, it is necessary to have training in digital marketing strategies and product brand recognition so that they are known in a wider market. The method used in this service is to provide solutions to MSME catering problems, includ...

Decoding the Sustainable Consumer

Akalpita Tendulkar · Shaheen Mansori

This chapter investigates how neuromarketing can improve digital green marketing strategies to create sustainable consumer value in the food sector. Consumers are beginning to recognise the environmental impact of food consumption. A significant gap exists between consumers' beliefs about sustainability and their actua...

Role of Digital Marketing in Strengthening Indian Brands After Liberalization

Bagul, Jay Anant

The economic reforms initiated in India in 1991 brought wide-ranging changes in the country’s business and marketing environment. Indian firms that had earlier functioned within a regulated framework were required to adapt to competitive pressures, evolving consumer expectations, and rapid technological developments. I...

The Impact of Digital Marketing on Tourism in Albania

Blerim Kola · Jehona Gjermizi · Ikbale Tepelena

The purpose of this article is to evaluate the impact of digital marketing in the Albanian tourism sector. Regardless of the fact that the effects of this form of marketing have been noticed for years in the Albanian tourism sector, since we have a significant increase in foreign tourists who are choosing to visit the...

THE ROLE OF DIGITAL MARKETING IN ENHANCING TOURISM-RELATED BUSINESSES IN UZBEKISTAN

Akmaljon Odilov

The paper examines the potential of digital marketing as an instrument for improving the economicdevelopment of tourism-related businesses in Uzbekistan. With the rapid digitalisation of the economy, moreand more tourism companies are switching from conventional marketing approaches to innovative technologiesin order t...

The Application of VR Technology in Experiential Marketing

Yanwen Qiu

VR marketing, as a new technology-oriented marketing technique developed after native advertising and digital marketing, has brought new changes to the marketing field. Compared with the conventional marketing field, VR marketing is a new field that is both challenging and promising, with much more complex scopes and f...

Pandemic Era: Application of Digital Marketing Strategy for Content Marketing-Based Micro, Small and Medium Enterprise to Increase Sales

Rina Susanti · Lidya Ananda

Digital and Social Media Marketing for Sustainable Agritourism

Raymond Mapuranga · Sharon Chisango · Desderio Chavunduka

EXPLORING THE MACRO-ENVIRONMENTAL FORCES SHAPING FASHION INFLUENCER MARKETING: INSIGHTS FROM A PESTLE ANALYSIS

Archana Tiwari · Audhesh Kumar

Influencer marketing has emerged as one of the most powerful digital marketing strategies. Social media personalities in the fashion industry play a crucial role in shaping how consumers discover brands, assess products, and make purchase decisions. The rapid growth of social media platforms has enabled fashion influen...

Internet Marketing Current Toward Trends Online Shopping

Priti Pal · Pankaj Lalwani

Internet marketing has transformed the global business environment by enabling companies to reach consumers through digital platforms. The rapid growth of online shopping (e-commerce) is closely linked to advancements in digital marketing strategies such as social media marketing, search engine optimization (SEO), and...