Buscador de Tesis y publicaciones académicas

DIGITAL MARKETING ACTIVITY: THEORETICAL, METHODOLOGICAL AND PRACTICAL ASPECTS

Alla Riabchyk

Pelatihan dan Pendampingan Pemasaran UMKM Rengginang Singkong Berbasis Artificial Intelligence di Desa Banasare

Hasanur Mohammad Firdausi · Moh Taufik · Achmad Faqih · Imam Anas Mubarok · y 5 más

This community service program aims to improve the marketing performance of a cassava rengginang micro, small, and medium enterprise (MSME) located in Banasare Village, Rubaru District, which faces limitations in digital marketing capabilities and has not yet utilized artificial intelligence (AI) technology. The partne...

PROGRAM DIGITAL MARKETING SEBAGAI MEDIA PROMOSI UMK SWASTIKA KARYA ABADI

Dewi Yanti · Barry Ceasar Octariadi

The Swastika Karya Abadi Micro Business Unit (UMK), focusing on basic food trade in West Kalimantan, has been running for 5 years with conventional marketing. However, the product marketing method used by partners is still relatively passive because they only wait for buyers to come to the sales location. This article...

How user experience design can improve marketing performance of a website

Arifulin, Timur

This thesis consists of three parts: the project that was developed for the real customer according to the background studies, detailed product creation process and research that showcases effectiveness of the developed product. Main goal of the thesis work is to learn how the user experience design may improve marketi...

Marketing digital y fidelización de clientes del área de riesgos humanos de una empresa corredora de seguros de Lima, 2021

Cordova Estrella, Cynthia

La investigación titulada “Marketing Digital y Fidelización de clientes del área de Riesgos Humanos de una empresa corredores de Seguros de Lima, 2021 se desarrolló con el objetivo general de determinar la relación entre el marketing digital y la fidelización de clientes del área de Riesgos Humanos de una empresa Corre...

Unveiling The Intellectual Structure And Research Frontiers of Influencer Marketing: A Bibliometric And Science Mapping Analysis Using Vosviewer

Niswatin Nurul Hidayati · Joko Hadi Purnomo

The rapid development of social media and the creator economy has positioned influencer marketing as an increasingly important phenomenon in contemporary digital society. However, the rapid expansion of research in this field has resulted in a fragmented body of knowledge, making it necessary to identify its intellectu...

Impact of Digital Marketing on the Performance of Real Estate Companies in Mombasa and Kilifi Counties, Kenya

Roman Fondo Gona · Dr. Raymond Musyoka · Amos Musili King’ola

This study sought to determine the impact of digital marketing on the performance of real estate companies in Mombasa and Kilifi Counties, Kenya. This was supported by technology acceptance model by1Davis (1986) and resource-based theory by Barney (1991). The study was based on descriptive correlational research12desig...

Pengaruh Digital Marketing Dan E-Crm Terhadap Customer Loyalty

Anak Agung Gaizka Axliano · M. Abdi Dzil Ikhram

The efforts of PT Bank Sinarmas Syariah to use internet technology and social media need to be supported with easy and efficient marketing and services. The bank has also developed an application called SimobiPlus, which is used to provide 24-hour service and enables marketing easily reachable by the customers. The obj...

TRANSFORMING BUSINESS THROUGH SUSTAINABLE DIGITAL MARKETING: THE ROLE OF TECHNOLOGY AND INNOVATION IN SHAPING CONSUMER PURCHASE DECISIONS

Jan Marie A. Yongco

This study explored how sustainable digital marketing strategies, strengthened by technological advancements and innovative practices, influenced consumer behavior and supported business transformation. The research primarily aimed to examine how eco-conscious marketing practices impacted consumer trust, perception, an...

Sport digital marketing and social media

Aaron C.T. Smith · Constantino Stavros · James Skinner · Andrea N. Geurin · y 1 más