Buscador de Tesis y publicaciones académicas

Impact of Digital Marketing on Rural Marketing - Opportunities And Challenges

Chandan U A · Veershetty G Rathod

REVOLUTIONIZING CONSUMER ENGAGEMENT THE INTERSECTION OF DIGITAL MARKETING AND MARKETING 5.0

Shital Gujarathi

As digital marketing has been constantly evolving, a new phase known as Marketing 5.0 has appeared with human-mimicking technologies, including AI, VR, and AR. Marketing 5.0 increases the trust of the consumer by improving emotional involvement, which, as businesses deliver a personalized seamless experience to their c...

Influence of Digital Marketing Communication: Gen Zers Behavioural Perspective

M Uma Maheswari · Biji Jose

Digital marketing communication involves the strategic use of various online channels and platforms to convey messages, promote products or services, and engage with target audiences. This multifaceted approach includes strategies such as search engine optimization (SEO), content marketing, social media marketing, emai...

INTEGRATED INTERNET MARKETING AS A COMPONENT OF THE DIGITAL STRATEGY OF TRADE ENTERPRISES

Olena Ptashchenko · Serhiy Kyrylenko · Оlena Shersheniuk

The article reveals the theoretical and applied principles of the formation of integrated Internet marketing as a key component of the digital strategy of trade enterprises. It is substantiated that in the conditions of increasing competition, digitalization of business processes and changes in consumer behavior, it is...

The Role of Agile Digital Marketing in Achieving Marketing Excellence: A Study of Cellular Companies Customers in Syria

Mohamed Algharib · Ghada Bakaya

This study presents a field study based on the descriptive analytical approach, to determine the extent of achieving marketing excellence in cellular communications companies based on the application of agile digital marketing from the point of view of its customers to determine the dimensions of agile digital marketin...

Trends in Public Relations and Marketing Research in Africa

Brandi Watkins · Anne W. Njathi

Cyberpsychology and digital marketing: the new frontier for effective social media marketing?

Linda K. Kaye · Laura C. Joyner

Propuesta de un plan de marketing estratégico para la empresa Siepa S.A.S

Rivera González, Julián Alejandro

El presente trabajo corresponde a la construcción de un plan de marketing para mejorar el posicionamiento de la empresa Siepa en mercado de servicios de ingeniería Eléctrica, el cual se desarrolló mediante la investigación literaria de fuentes académicas y encuestas en el sector real, Dofa, Pestel, análisis de competid...

Strategi Pengoptimalan Kekuatan Media Sosial Instagram Dalam Usaha Bancreps

null Uswatun Hasanah · null Zakiyah Zahara · null Ira Nuriya Santi · null Juliana Kadang

The digital transition in various fields including the economy, provides opportunities for MSMEs to conduct research on marketing strategies that are now being developed to participate in the transformation of the marketing economy. Social media is often utilized to increase brand awareness, and even support business g...

Website-Based Marketing Information System for UMKM Products at Asaul Store Using the ADDIE Method

Ifan Zamorano · Uce Indahyanti

MSMEs (Micro, Small, and Medium Enterprises) have an important role in the economy, but often face challenges in marketing their products widely. Marketing is a crucial aspect in the development of MSMEs, especially in today's digital era. However, many MSMEs still experience obstacles in reaching a wider market due to...